1. What Indian YouTube MCN Qyuki plans to do with Universal Music content: In what appears to be a fairly significant move in the YouTube MCN (Multi Channel Network) space in India, Samir Bangara, AR Rahman and Shekhar Kapur backed Qyuki has signed what Bangara calls a “strategic and operational” deal, for doing content around music from Universal Music Group (UMG), and its affiliated publishing entity, Universal Music Publishing Group. Read more here.

2. Messaging apps: What the new face of social media means for brands: The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media. Read more here.

3. Think Small Data And Treat Social Like Real Life: From mining data to following an integrated approach, here are a few key takeaways from Goafest 2014. Read more here.

4. The room with the news: Now that the euphoria over record advertising spending during the recent general elections is over, here is a question: will this peak help the news industry out of its mess? No. Read more here.

5. If your brand doesn’t have digital ‘grip’, it doesn’t exist: Marketers need to ditch the ‘made for TV’ approach to measuring online performance, and that means ditching the Millward Brown metrics, too. It’s time to focus on ‘grip’, says the author. Read more here.