Week’s best digital marketing stories from LI:
35 Best Digital Marketing Campaigns Of Quarter 2, 2016: A curated list featuring the best Indian social media and digital marketing campaigns reviewed at LI in the second quarter of 2016. Read more here.
Inside The Cause Marketing Campaign #GirlsWithGoals By Lenovo India For YUWA: Lenovo India and Experience Commerce have come forward to execute a real time video journey to build awareness and raise funds for a new school for YUWA girls. Read more here.
[Case Study] How Bajaj Allianz Life Insurance & Webenza’s Defeat The Tax Monster Season-2 Used Content Marketing To Generate Leads: Nearly 737 leads were generated organically through financial calculators and interactive games, 857 leads from affiliate marketing, Facebook lead cards, re-targeting and programmatic display ads. Read more here.
twentythree – An Advertising Agency Run By Two 23-year-old Millennials: In an exclusive interview Karan Joshi and Chintan Thakker, co-founders of the year-old ad agency twentythree share about their work, why it is an ad agency and how they are trying to create good design led work. Read more here.
2 Years Post Acquisition, Vineet Gupta On Life At 22Feet Tribal Worldwide: In an exclusive conversation with Lighthouse Insights, Vineet Gupta MD at 22Feet Tribal World Wide talks about life after acquisition, culture and how tech will define the success of any digital agency. Read more here.