5 best digital marketing reads of last week from Lighthouse Insights

Best of the week from LI - #FastForHer from Shaadi.com, Content Studio Plus lab launched by Culture Machine and Mindshare, #ThingsDontJudge, and more

Eccentric Engine – the startup that shifted from agency business to a tech shop: In an exclusive interview Varun Shah, Co-founder at Eccentric Engine talks about its recent pivot as a tech shop, its interesting tech work and what is wrong with the digital agency business. Read more here.

#ThingsDontJudge: Ebay India looking to bust stereotypes this festive season: The ecommerce brand’s marketing campaign seeks to bust our stereotypical mindsets, while telling us it has over 10 crore products for us this festive season. Read more here.

#HyundaiCricJockey 02 – Hyundai on to discover India’s most passionate cricket jockey once again: With CricJockey, Hyundai wants to ‘create a platform that gives a chance to cricket fans to transition beyond an ultimate fan and become a potential professional talent. Read more here.

#FastForHer – Shaadi.com gets husbands to fast for their wives this Karva Chauth: Shaadi.com’s Karva Chauth campaign is one more addition to the brand’s journey as a new age, forward thinking, socially responsible brand. Read more here.

Inside the ‘Content Studio Plus’ lab launched by Culture Machine and Mindshare: An inside look at ‘Content Studio Plus’ and how Culture Machine and Mindshare are working together on this alliance, to bring the best of technology and creativity to brands. Read more here.