Turkish Airlines Highlights Flights to Gotham City and Metropolis in Super Bowl Pregame Ads: As presenting sponsor of part of the pregame show, the airline used its time in the spotlight to feature another media partnership: its role as “official airline partner” of the upcoming Batman v Superman: Dawn of Justice movie.
YouTube’s subscription play has mixed start: On Wednesday, YouTube will launch its first slate of original programming for its ad-free subscription streaming service. Three months after launch, it’s hard to gauge exactly how well YouTube Red is doing. YouTube has not disclosed subscriber numbers. But currently, the YouTube app is the 22nd-highest grossing app in Apple’s App Store, behind Netflix and Hulu but ahead of HBO Now.
The 5 Best Ads of Super Bowl 50: Adweek releases five best spots, plus some honorable mentions from the Super Bowl 50.
Line is the Wall Street Journal’s fastest-growing platform: Carla Zanoni, executive emerging media editor at the Wall Street Journal, claims it has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago. “I’m not seeing that kind of growth anywhere else, period,” she told Digiday.
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016: Hashtags were in 45% of Super Bowl 50 ads, slightly down from 50% last year. Twitter and Facebook tied as the most mentioned social networks, though neither was explicitly mentioned often.
How Doritos’ Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control: Doritos aired the final “Crash the Super Bowl” contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her husband munches on some Doritos—and things only get weirder from there.
Budweiser Simply Put on Driving Drunk: Budweiser advertising during the 2016 Super Bowl includes “Simply Put”, a television commercial featuring British actress Helen Mirren, calling out drivers to #GiveADamn and protect their lives and the lives of others. Mirren draws on her reputation for straight talking to put drunk drivers in their place. The commercial introduces viewers to Stand With Bud, an online campaign encouraging commitments to not drive drunk on Super Bowl Sunday.
Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams: The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.
Audi Commander: Audi is running “Commander”, a Super Bowl commercial connecting the Audi R8 V10 plus car with space exploration and David Bowie’s 1972 hit “Starman”. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander.
Honda Ridgeline A Truck to love: Honda is running a 60-second Super Bowl commercial for the 2017 Ridgeline truck, featuring a herd of sheep singing the Queen classic “Somebody to Love.” The commercial, “A New Truck to Love,” opens on a Ridgeline owner dropping sheep off to graze in a meadow. As soon he drives away with his herding dog in tow, the flock begins to sing the 1976 classic.
LinkedIn Shuts Down Its Ad Network 12 Months After It Opened: Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that data to target their ads to people outside of LinkedIn. Twelve months later the work-centric social network is shutting down that part of its ad business.