LimeRoad Launches Maiden TVC, 400 Stations To Get WiFi From Google

Social and digital media news from India which has LimeRoad launches maiden TVC, 400 Stations To Get WiFi From Google

1. 400 stations to get WiFi from Google, RailTel & Indian Railways: Google has announced that it will tie-up with the Indian Railways and RailTel to provide high speed WiFi coverage in 400 stations across India. The company mentions that the WiFi will be provided for free at the start, the with long-term goal of making it self-sustainable.

2. Contract’s Rayomand J Patell joins Havas Worldwide as ECD: Havas Worldwide has announced the appointment of Rayomand J Patell as its executive creative director . Patell joins Havas Worldwide from Contract Advertising where he spent eleven years. He will be based in Mumbai.

3. DDB Mudra West appoints Nilay Moonje as Group Creative Director: DDB Mudra Group recently announced the appointment of Nilay Moonje as Group Creative Director, DDB Mudra West. Moonje will be based out of the agency’s office in Mumbai.

4. Flipkart confirms raising $700 million at a valuation of $15.2 billion: Ecommerce player Flipkart has confirmed that it has raised $700 million in a fresh round of funding. The development was first reported by the Economic Times in July, but at the time the company had declined to comment on the development. With this round, it takes the valuation of the company to $15.2 billion.

5. Mullen Lintas unveils new campaign for TATA Tea Gold Mixture in Maharashtra: Having announced the launch of its brand Tata Tea Gold Mixture (TTG) in Maharashtra, Tata Tea has unveiled a new brand campaign that delves on the core attributes of the new product. With Maharashtra shaping itself up as one of the core markets for Tata Tea Gold Mixture, the campaign has been launched exclusively in Marathi so as to appeal to the sentiments of the local populace.

6. Askmebazaar takes a dig at counterfeit products: Askmebazaar.com, the online marketplace of consumer Internet company Askme, has rolled out a new communication campaign – ‘Get Real’. The campaign, conceptualised by J. Walter Thompson, comprises five short films on YouTube that are addressed to sellers and buyers to combat sale of counterfeit products by different Indian online commerce players.

7. 40 million Indians are online every day: IAMAI and BCG report: The Internet and Mobile Association Of India (IAMAI), in association with the Boston Consulting Group (BCG), recently released a report titled ‘[email protected] Bharat - creating a $200 billion internet economy’, which gives a detailed overview of the rise and changing face of Indian internet users, different kinds of internet users segmented on the basis of adaptability, affordability and reach of internet connection, along with its growing impact on all sectors of the Indian economy in the last few years.

8. Havells India ropes in Alia Bhatt as brand ambassador for Standard: Standard, part of Havells India, has appointed Bollywood actress Alia Bhatt as its brand ambassador. As part of this association, Bhatt will endorse products through an advertising campaign, which is slated to be launched by end of September 2015.

9. LimeRoad launches maiden TVC: E-shopping portal LimeRoad recently released their first TVC. Talking about this step in TV advertising, Suchi Mukherjee, CEO and Founder, LimeRoad said, “Over the last six months, our engagement metrics reached new delightful highs. Our app conversion rates to GMV reached 8 per cent, with 75-80 per cent of our GMV coming from organic traffic. It was time for the very product-technology-centric team that LimeRoad is, to spread our marketing wings outside of our traditional Facebook zone.”