According to Regalix B2B Marketers 2016 report, marketers expect content marketing and marketing automation to have the most impact on business in 2016. Content marketing will drive B2B in 2016. “Creating more engaging content remains a top priority for marketers (72 percent) with 41 percent seeking better story tellers,” said the recent report from Content Marketing Institute and MarketingProfs. (Read: Content Marketing Will Drive B2B Digital Marketing In 2016)
Looking back at 2015, the year was interesting for B2B digital and social media marketing. “99% marketers rated social media as either very important or somewhat important for their organization,” Regalix Research reported last year. With key objectives surrounding around Branding and Lead Generation, Twitter and LinkedIn remained the popular networks. In fact, a report from Hubspot informed that LinkedIn remains the clear winner when it comes to procuring leads.
The Indian market can’t be left behind and as publishers we at Lighthouse Insights think that it is our responsibility to bring out the best B2B digital marketing case studies on our platform. We did the same for B2C – LI Digital Marketing Campaign Awards 2015. We received over 70 case studies from 30 digital marketing agencies and brands. Eventually 15 digital campaigns were awarded for their great efforts.
— Lighthouse Insights (@LHInsights) February 16, 2016
In our first edition the objective is to go through the submitted entries and carry out a shortlisting process based on criteria like how well has the executed campaign been aligned with the brand objective, creativity, and business results achieved. The shortlisted ones make it to the eBook as well as move to the final round. The top case studies from these will be awarded with a trophy.
LI B2B Digital Campaign Awards are open for both agencies as well as brands.
One entry = 2 case studies (max) = Rs. 20,000/- plus taxes.
The moment there is a submission fee, the first thought that comes to mind – what do we get in return? So here’s listing the three reasons that will make you want to be a part of ‘LI B2B Digital Campaign Awards 2015’:
Showcasing the best Indian B2B digital Case studies
Talk to any marketer and you would get a prompt reply that not much is happening in the Indian B2B Digital space. The next thing you would hear him quoting are US/Europe based campaign examples. B2B may not be as exciting as B2C but you can’t close your eyes as we believe that a lot is happening in India and we need to showcase them. So brands/agencies this is your time to showcase your best B2B digital marketing case study of 2015.
Get featured on Lighthouse Insights
From of the two case studies (one entry) a brand/agency submits to us, one of them will get featured on Lighthouse Insights. We will get in touch with you, get your nod for the best one of the two you want published on LI for our readers. This also means the featured case study gets the required buzz along with social shares, as well as a feature in the Lighthouse Insights newsletter.
Get featured on our digital marketing case study ebook
Like B2C we would publish the best B2B case studies in an ebook, so that it becomes an industry hand book for a digital marketers and brand managers. (Read: 43 Best Indian Digital Marketing Case Studies Of 2015)
— Prasant Naidu (@PrasantNaidu) February 15, 2016
We will go through a shortlisting process based on criteria like how well has the executed campaign been aligned with the brand objective, creativity, originality and consumer connect achieved. The shortlisted ones make it to the eBook as well as move to the final round.
2015 EBOOK will be distributed across the digital industry space for free.
Best digital campaigns will be awarded
This year it’s not just about publishing an industry ebook but we have decided to reward the best work too. Lighthouse Insights will select the best case studies from the list that goes into the ebook. The shortlisting process remains as we did for the LI Digital Campaign Awards 2015.
This is how the B2C awards looked:
— Flyingcursor (@flyingcursor) March 9, 2016
Before you move out, here are some FAQs to keep in mind:
1. Email us (connect[at]lighthouseinsights[dot]in) the campaign details in a Word document according to the below format (entries not following the format will not be accepted):
– About the client
– About the agency
– Problem statement
– Identified objectives
– The Strategy/ execution
2. Share relevant images as a separate attachment.
3. This is an online event and is open for brands as well as agencies.
4. One can send multiple entries.
5. Submission fees remain the same even if you submit one case study per entry.
6. Submission fees remain fixed, we do not get into negotiations.