Earlier I shared about the findings in the Global Trend Report in social media by the Tata Consultancy Services, the leading IT services, consulting and business solutions organization.
According to the report surveyed on 655 respondents, it was shared that even though companies across the globe, including India, will spend an average $19 million (Rs 119 crore) on social media this year, still only about 10% of enterprises have generated significant improvements in multiple areas of their business. One of the core reason being organizational silos limiting business benefits of social media. The entire report can be downloaded here.
Additionally, TCS has shared an infographic stating some of the facts visually such as only 38% of enterprises report a positive report on their social media investments and 62% of leaders say their ROI on social media to date is positive. For more have a look at the appealing infographic and let us know what are your thoughts on the data sets shared by TCS.