Today paid advertising through social networks is a core part of any marketing campaign, and brands need data to justify the spend. Access to better analytics arms marketers with the information needed to measure ROI and allocate budgets.
Business demands have forced Facebook, YouTube, and more recently, Twitter and LinkedIn to really beef up their analytics offerings. These rapid changes have also made the life of a social media analyst challenging wherein she has to remain up to speed on the myriad of industry terms used for each platform.
To make life simpler for a social media analyst, Unmetric – the social media competitor monitoring product has come up with an interesting report that focuses on social media analytics terms every analyst should be aware of.
The 16 page report – 29 Must-Know Terms For Every Social Media Analyst not only focuses on cross-channel terminology such as common terms relevant to most networks, it also focuses on terms used for individual social networks such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.
To give a glimpse of the Facebook metrics, the report talks about analytics terminologies such as Average Reply Term, Response Rate, Boosting, Reach, among others. Besides explaining the terminologies, the report also states where to find them on the social network.
The report is a must for social media analysts, community managers, social media consultants and account planners. “These terms are often different words that can essentially mean the same thing but are important to know so that your boss or client understands what you’re talking about in your reports!” Unmetric said about the report.
Excited to download the free report? Click to download the Unmetric report – 29 Must-Know Terms For Every Social Media Analyst.
Disclosure: Unmetric is an advertiser at LI.