1. Video ads are coming to Facebook Instant Articles: Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming.
2. Quora’s first acquisition is Arab Spring instigator’s Q&A site Parlio: “Ex-con” isn’t normally something you find on a founder’s resume. But Google employee Wael Ghonim went to jail for sparking the Egyptian Revolution. Now he might be wearing some golden handcuffs instead, as his startup Parlio just became Quora‘s first acquisition.
3. Instagram is coaching advertisers to approach it exactly the same way they do Facebook:Instagram has been telling advertisers directly to start treating the platform like Facebook, down to using the same creative in ads on both platforms — and to rely less on free, organic reach in the age of the algorithm.
4. Google’s Swipeable Car Ads Are Turning Search Into a Mobile Showroom: Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable, searchable image showrooms.The Mountain View, Calif., company today unveiled what it’s calling Model Automotive Ads, the first search ad format that lets users swipe through images of cars they’re curious about.
5. Snapchat is testing ads that contain advertorials like listicles: Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and Local Stories or content in publishers’ Discover channels. That’s changing. A couple of months after Snapchat rolled out its first app-install ads, the app has begun testing a new type of interactive ad that lets brands append branded articles to Snapchat’s standard vertical video (or 3V) ad format.
6. Twitter simplifies conversion tracking & audience segmentation with universal tag: The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.
8. Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers:The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online.
9. SoundCloud officially launches paid subscription service, SoundCloud Go: SoundCloud has followed Spotify, Apple Music, and others into the world of of subscription on-demand music this week, adding a $10/month subscription tier to its music streaming service.
10. Instagram welcomes minute-long videos for all accounts: Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional short-form video model and was only available to advertisers. However, today, Instagram is rolling out the ability for users and brands to upload minute-long videos to their accounts.
11. Brands can now pin how-to guides on Pinterest, but not as ads: Pinterest is showing off the first set of how-to pins that people can click on to see step-by-step guides on how to do things like make a soft pretzel or get in an intense yoga workout. Brit & Co, Delish, Elle, Food.com, Greatist, Home Depot, Marie Claire, Style Me Pretty and Sunset are among the first brands and publishers to use these new types of pins.
12. Twitter now lets users add image descriptions to help the visually impaired: Twitter is working to make it easier for people with visual impairments to access and understand images uploaded to the site. Although screen readers and braille technology work efficiently with text posts, images have been out of reach — until now. Starting today, people using the iOS and Android apps will be able to add descriptions for images they post on the site.
13. As Expected, Tinder Buys Humin to Goose Better Relationships: The Los Angeles-based dating app is buying the technology and intellectual property of the San Francisco company, as well as hiring the top execs at Humin, although not all its employees. Co-founders Ankur Jain and David Wyler will become Tinder’s VP of product and partnerships, respectively, and most Humin engineers will be offered jobs.
14. Snapchat seamlessly combines video, audio, GIFs, stickers in “Chat 2.0”: Say what you want, how you want. That’s how Snapchat’s reps say CEO Evan Spiegel describes Chat 2.0, a massive set of new features launching today. It lets private conversations morph between mediums depending on what users want to show or tell, and whether they can speak up or must stay silent. As WhatsApp focuses on simplicity and Facebook Messenger chases commerce, Snapchat is positioning itself as the most vivid, human way to chat.
15. Facebook Messenger might become your new mobile wallet: According to a report published by The Information on Monday, the source code for Facebook Messenger’s app “includes commands allowing a user to ‘pay in person’ or ‘pay directly in Messenger when you pick up the item’ with ‘no cash needed.’” In other words Facebook Messenger wants to become the new PayPal.
16. Periscope hits 200 million live video broadcasts on its one-year anniversary: Periscope, Twitter’s live streaming video app, celebrated its one-year anniversary on Saturday, reporting it had reached more than 200 million live broadcasts. That’s more than double the number of broadcasts Twitter announced just three months ago when it launched Periscope live video streams directly within user timelines.
17. Google is completely redesigning AdWords: Offers first peek: On Monday, the company announced the start of a major redesign process aimed at rejuvenating the AdWords interface. The last time Google touched up AdWords was way back in 2008.
18. LinkedIn will let Connectifier live on, but changes are coming to the recruiting service:LinkedIn today announced its initial plan for integrating recruiting service Connectifier, which LinkedIn acquired earlier this year. Connectifier will get to live on as a standalone service, with some changes.
19. Tumblr is bringing back replies: Tumblr users can now interact with one another more easily. Today, the blogging platform is bringing back replies and launching the redesign of its notes feature. Tumblr’s been working on overhauling the reply format since it pulled the feature in November 2015.
20. TV-quality live videos are coming to Facebook: Live video on Facebook is about to grow up.The social network, in partnership with several publishers, has developed equipment that will allow publishers to broadcast high-quality live videos, according to sources.
21. Facebook’s ‘On This Day’ feature now boasts 60 million daily visitors, 155 million subscribers:Facebook’s nostalgia-driven ‘On This Day’ feature is a resounding success, according to the social network. Introduced a year ago today, ‘On This Day’ shows users older posts, including photos, status updates, and wall posts from a selected date.