21 global digital marketing campaigns that you should read this week

Global digital campaigns - Marriott looks for social buzz, Burberry bot launches on Facebook Messenger, Wrangler’s digital strategy in Europe, Inside FT Labs, and more

Bleacher Report and Copa90 made a Snapchat ‘TV’ series, ‘Saturday is Lit’: Snapchat Discover started as a magazine rack, but it’s quickly becoming more like TV. Witness the effort in the U.K. started two weeks ago by Bleacher Report and digital football network Copa90. The publishers teamed to launch a weekly “TV” show, “Saturday is Lit,” exclusively on Snapchat Discover. The aim: to reinvent the traditional notion of a Saturday morning football show, suitable for today’s 14-24-year-old sports fans.

Vaseline Wonder Jelly through history: Vaseline is promoting the addition of Vaseline Petroleum Jelly to all Vaseline lotions with a look back through Vaseline’s past. In 1870 Robert Cheesbrough travelled around the state of New York on a horse and cart to demonstrate the healing power of his newly invented Vaseline Wonder Jelly. He even went as far as burning his own skin to show how powerful his product was.

Land O’Lakes Is Donating Meals to People in Need for Every Food Photo You Delete From Instagram: With help from The Martin Agency, Land O’Lakes created the “Delete to Feed” campaign, aiming to help Feeding America erase hunger, one Instagram photo at a time. Participating is really simple. Any Instagram-loving foodie can do it. All you have to do is delete one food photo from your Instagram account and Land O’Lakes will donate 11 meals to those in need.

How Defy Media defied the YouTube network label: Having a diversified revenue stream and actually owning your content can go a long way. Look no further than Defy Media: The company raised $70 million last week to continue making comedy and entertainment videos for YouTube and other platforms. All told, Defy has raised $85 million and is known for YouTube brands like Smosh, Screen Junkies and Clevver that combine to generate 800 million video views per month, according to Defy.

Marriott looks for social buzz with upside-down hotel room: Marriott is turning its hotel room upside down. This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down. The installation has a chair, a desk and a bed hanging from the wall on one side, so when you walk in and take a picture, it appears as though you are on the room’s ceiling.

The Telegraph shifts beyond news to more lifestyle videos: All publishers have the video bug, and The Telegraph is no different, pumping out 60 series since May. Each series fits into one of nine topic channels, from news to tech to beauty. Unlike many publishers, The Telegraph is focused on views on its property rather than Facebook or YouTube.

Wet N Wild’s 1.3m social followers are guiding brand decisions: Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent compact striped with the shades of the rainbow — sold out online in under five hours.

Savant Moving Relief from Pain: Savant, a pharmaceutical company in Argentina, launched an advertising campaign connecting the painful end of romance with the quick pain relief provided by Fabogesic. “Moving”, a commercial featuring a teenage couple agonising over the boy moving away with his parents, has won Gold at the 2016 Clio Awards.

Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad: If you‘re on one of the three major social networks, you’re used to videos that play automatically when you scroll through your feed. In fact, you’re probably so used to autoplay that you don’t stop and watch the whole video or even turn on the sound. That’s what the Clinton campaign is betting on with its new silent ad featuring model and deaf activist Nyle DiMarco who asks people to consider using their voices to vote in November.

#SkittlesSurvivor: Ad creatives imagine possible Skittles responses to The Donald Jr.: Social media blew up last night with Donald Trump Jr.’s tweet that features an image of a bowl of Skittles, comparing Syrian refugees to poisoned candy. No surprise, this Skittles tweet sparked outrage for refugee comparison on social, and some agency executives wasted no time in giving it a fun twist.

Inside FT Labs, the Financial Times’ skunkworks: The Financial Times wanted to be able to plan for new or emerging technology outside its normal processes, like Amazon Echo or VR.So it created FT Labs, a small group that tackles projects that don’t fit into its normal development processes, from ad blocking approaches to web-based screens.

How Huffington Post experiments with Line and WeChat: Almost every major Western publisher wants to extend its reach internationally through popular foreign messaging apps like Japan’s Line and China’s WeChat. But unlike many media companies that simply repurpose their English content on these two platforms, Huffington Post has two accounts on each: One is in English, and the other is in the local language.

Inside Wrangler’s digital strategy in Europe: Wrangler  is synonymous with cowboys. In the U.S., the jeans icon has a long history supporting rodeos and their stars — and selling its famous “cowboy cut” jeans. But in Europe, there are no Stetsons in sight. Here, the brand is looking to digital to grow its audience not on its heritage but on its product.

Zara launches first sustainable fashion line: Fast-fashion retailer Zara is trying its hand at sustainability with a new fashion line made using environmentally friendly materials. The push by Zara, which has nearly 2,000 stores in 88 countries, is indicative of the continued push for increased transparency in retail, and demonstrates the importance for retailers to commit to sustainability.

The Times is Partnering with Jigsaw to Expand Comment Capabilities: The New York Times is working together with Jigsaw, a technology incubator at Alphabet, Google’s parent company, to improve and expand its comments section. Through the project, The Times’s Community desk will be able to expand comments to more articles on NYTimes.com and increase the speed at which comments are reviewed.

Otto The Letter – Christmas is inside of us all: “The Letter”, a Christmas commercial for German online retail company Otto, has won Gold at the Clio Awards. The 3D animated commercial presents the story of a young boy, Tommy, and a postman, whose lives become connected over years through a lost letter.

Burberry bot launches on Facebook Messenger for London Fashion Week: Burberry has created a Faebook Messenger bot that shows off threads that will be on the runway in the coming days as part of London Fashion Week. Tommy Hilfiger also used a Facebook Messenger bot last week to launch a new fashion collection.

Why Lush Cosmetics thinks it can launch its own TV channel: Last week, Lush Cosmetics held its creative showcase. The quarterly unveiling of new products is usually limited to staff, but this time the two-day festival opened up to the public too. And this wasn’t the only change. Unlike other meetings, it featured seven film crews. Over two days, they fed Lush’s new app and online player with non-stop video content.

‘We have a very dry sense of humor’: Inside the TSA’s Instagram strategy: One collage on theTransportation Security Administration’s Instagram account features a decomposing corpse being passed through screening at the Atlanta International Airport. “This crusty ol’chap is actually a prop from the #TexasChainsawMassacre movie,” reads the caption. “He was screened and sent on his jolly way.”

Van Gogh BnB wins Gold: The Art Institute of Chicago’s Van Gogh BnB project has won four Gold awards at the Clio Awards, for Brand Design, Branded Entertainment, Engagement/Experiential, and Out of Home. Van Gogh’s Bedrooms exhibition ran from February 14 to May 10, 2016, focused on the artist’s three “Bedroom” paintings, presenting an in-depth study of their making and meaning to Van Gogh. To build interest in the exhibition Van Gogh’s 1888 painting, “The Bedroom”, was recreated in a specially decorated apartment.

Don’t Forget to Remember – Words of Wisdom: Remember A Charity Week (12th -18th September), a project of Institute of Fundraising, encourages people in the UK to consider leaving a charitable gift in their will. This year they have invited people to share their words of wisdom, using a quote generator at the website mywisdom.co.uk, along with the hashtag #mywisdom on social media.