Good work deserves to be celebrated. LI Awards in its third year is striving to do the same, without being influenced by any parameters.
In the third edition of our online awards, we received a healthy participation from agencies and brands. More than 60 digital marketing case studies were submitted for shortlisting in our yearly digital marketing case study eBook. While the eBook will be available for FREE DOWNLOAD from early next week, we’ve decided to release the winning list of LI Digital Campaign Awards 2017.
Before we reveal the winning list, here are the parameters on which all the case studies were judged by Lighthouse Insights founding team.
1. Submission of case studies: We give a lot of weightage to understanding the efforts participating agency/brand takes while submitting the case study. How good was the case study explained while sticking to our format.
2. Case study category: This year we introduced 14 categories, so that participants have no difficulty in matching their case study to the right category. While it was a good thing for competing brands and agencies but the job became more difficult. So we took into consideration how aligned were the case studies to the categories they were submitted under.
3. Parameters for case studies: We rated all the case studies individually by parameters like – a. Business Objective, b. Strategy and how effective it was, and c. Matching results to objectives. Parameters like Innovation and Creativity were also taken into consideration.
After a weekend of multiple rounds of discussions, Lighthouse Insights presents 26 digital marketing campaigns that deserve to be awarded. We are proud to share the winning list with you, and dear winners, your awards will be sent to you in the next 15 days!
In an effort to avoid discrimination, we don’t have different levels of winners. In some categories you will find 3 winners and in some only 1 winner. The purpose is to stick to our objective – award the best Indian digital marketing campaigns.
Thank you to all participants and good luck!