The Winning List Of LI Digital Campaign Awards 2015

Lighthouse Insights presents 15 digital marketing campaigns of 2015 that have excelled in parameters like creativity, innovation and results-driven

LI digital campaign awards 2015

Good and deserving work needs to be celebrated. LI Digital Campaign Awards was conceived with the same thought process. A natural evolution for LI too, last year we launched our first eBook to bring you the best social media marketing campaigns of 2014.

In the second edition, while we were on the eBook, we decided to award the best digital campaigns of 2015 too. Having received over 70 case studies from 30 digital marketing agencies and brands, shortlisting was a tough task. Nearly a month and a half later of reviewing, we rolled out the 43 best digital marketing case studies in India for 2015. (You can download your FREE eBook here after email signup.)

Out of the 43 published campaigns in the eBook, we shortlisted 20 for the final list. The tough job for us (Lighthouse Insights editorial team) started when we needed to shortlist the best from the list of best. We looked at each and every campaign and evaluated them on the below four core factors:

1. Creativity

2. Percentage of Digital

3. Innovation

4. ROI or results matching defined objectives

After a weekend of brainstorming and multiple rounds of arguments, Lighthouse Insights presents 15 digital marketing campaigns that deserve to be awarded. LI is proud to share the winning list with you, and winners your awards will be sent to you in the next 10 days.

Ladies and Gentleman, lets raise a toast to these campaigns and the team behind them who’ve toiled hard to raise the bar of Indian digital marketing.

Lenovo A6000 Launch

Agency: Experience Commerce

Brand: Lenovo India

Flipkart Big Billion Hunt

Agency: Dentsu Webchutney

Brand: Flipkart

Britannia Bourbon Bon6

Agency: Experience Commerce

Brand: Britannia

Oreo #PlayWithOreo

Agency: Interface Communications

Brand: Oreo

Cafe TC Liquor Ticker

Agency: Dentsu Webchutney

Brand: Cafe TC

Britannia Good Day Relaunch

Agency: Graffiti Collaborative

Brand: Britannia Good Day

Ride Along With MRF

Agency: Experience Commerce

Brand: MRF

Mahindra Go Gusto Rides

Agency: Flying Cursor Interactive

Brand: Mahindra Two Wheelers Limited (Mahindra Gusto)

Romedy Now #RomedyTrail

Agency: Skarma

Brand: Romedy NOW

Woo Find Magic. Find Love.

Brand: Woo

MTV Great Selfie Challenge

Agency: MTV Digital

Brand: Panasonic Corporation (Panasonic Eluga S phone)

Mentos Farak Padega

Agency: The Glitch

Brand: Mentos

DBS Chilli Paneer 2

Agency: Sapient Nitro, Futuready Media

Brand: DBS Bank

Citi WhatsOnYourPlate

Agency: MEC Global

Brand: Citi India

Amazon Diwali Sale

Agency: OgilvyOne Bangalore

Brand: Amazon India

Thank you for your patience and once again a big round of applause to all brands and agencies who participated.