Indian social media trends 2014

2014 is almost there. A perfect time to know what the decision makers of the country expect from the Indian social and digital market in 2014. I got in touch with 10 leading brand managers and asked them - What is your expectation from the Indian social media industry in 2014? While every one had their own views, most of them stressed on one key thing i.e. ‘Content’. Most brand managers in the country are now aggressively focusing on investing in original content and at the same time giving consumers exclusive content on mobile.

Other expectations are focus on building platforms, consumer analytics, looking for digital partners rather than a digital agency among others. All the thoughts that were shared by the brand managers have been enclosed in the Slideshare embedded below:

Also do share what are your expectations from the Indian social media industry in 2014.

Prasant Naidu

Founder and Blogger at Lighthouse Insights.

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