January 2012

Luv4India Facebook App By Sony SABTV

Marketers understand this very well - India breathes about religion and culture. So whether it is Diwali or occasions like Republic Day, we have seen brands try to design their marketing pitches around them. However some of them do stand apart. One I saw [...]

Yahoo Stars, Just An Attractive Content Aggregator!

Yahoo does surprise its fans every now and then with old ideas packaged in a new case. ‘Yahoo Stars’, still in the beta stage is the new addition to the list. It is a site that aggregates tweets, videos, links, etc. of Indian Bollywood and Cricket [...]

The Librarywala Facebook Campaign

Books are man’s best friends and we know why. In today’s world despite everything going digital, paper bound books still hold some value. If you are a book lover, then you will agree with this and also that a smart bookmark is all what we need. [...]

Indian Army Says No To Social Media!

Not in every field is social media appreciated and the latest entry to it is the Indian Army. Yesterday the Indian Army issued orders to its officers and other ranks to immediately quit social networking sites such as Facebook, Orkut, etc.  And also [...]

Is Twitter Censorship Curbing Freedom Of Expression?

“Actually, I am a coward. I say only what is safe to say, and I criticise only what is permissible to criticise” ― Murong Xuecun This quote is soon going to be true for all of us now, given that what I have read about Twitter is true. Until [...]

Hindustan Times No TV Day: TV Off, Mumbai ON!

The much successful Hindustan Times (HT) campaign last year - ‘No TV Day’ is back again in season two on 28th Jan, 2012. And this time it is bigger, much more organized and might just give you the right incentive to stay away from the idiot box. No [...]