December 2011

What We learnt About Indian Social Media in 2011

We at Lighthouse Insights started our journey from 1st December 2010 and believe me the excitement to write about the amazing work that is being done in India is gaining momentum by the day. Over the year I have learnt a lot from brands, SMEs, Twitter [...]

Experts Predict Indian Social Media Trends For 2012

Carrying on with our series to find out what could be the Indian social media trends that would create an impact in 2012, the first article of the series highlighted thoughts from Preetham Venkky and the second will showcase thoughts from some more [...]

Seven Social Media Trends That Will Rock 2012

2011 is on the verge of saying goodbye, so I thought about what has gone by in the social media space and what to look forward to in 2012. Personally I look in my past for lessons to learn so thought of approaching someone who breathes social media [...]

Gift A #beersanta To Your Buddy This Christmas

Christmas and winter just got more warm with the new campaign that Doolally Craft Beers is running, the #beersanta. Who doesn’t like gifts and that to when it comes from your best buddy during the best time of the year? Simple but a well thought of [...]

Mashable Awards MTV Roadies-The Most Social TV Show

Results of the fifth annual Mashable awards, a community focused competition rewarding the best of digital and social media globally are out. The award brings loads of cheers to all fellow Indians as MTV Roadies has been declared as the ‘Most Social TV [...]

Facebook Ads On Timeline, Will It Work This Time?

2011 has been a year of drastic changes whether it is social lives or networks. We saw Google Plus coming into existence and thereafter we saw a list of new enhancements made in Facebook. With changes in the way timeline looks to showing ads in the user [...]