Nimesh Shah Shares Facebook Marketing Tips
|September 22, 2021||Posted by Prasant under FBChat|
Come Wednesday and I am excited and tensed too. Excited to watch people ask questions about social media to experts and tensed as to what if people don’t turn up. Last night I had the same feeling when we did our third Facebook Wall chat at 10 p.m. Nimesh Shah (NS) the chief maven of Windchimes was our guest. With some initial hiccups the chat started with a theme stuck to Facebook Marketing. Every good thing takes some time to start isn’t it?
Prajyot Mainkar (PM) who has been a regular reader of our blog and a social media watcher was ready with his questions. To start with Prajyot asked about building an effective Facebook fan page. Basic but a very valid question and anyone who is managing a fan page will agree that it is not an easy job. However Nimesh summed it up well:
PM :What guidelines will you suggest to build a great FB business page?
NS: Firstly be clear with what do you want to achieve from Facebook. Secondly know what the TG wishes to hear from you. This will allow you to build relevant and interesting content that will get the users closer to them. Also it is important to read basic FB regulations to ensure that there is no in principle violation of any guideline. Also remember that the content needs to be simple and easy to understand especially on the platform like FB where people come to unwind. Use the tabs creatively and keep them action oriented. Don’t treat your FB page like a billboard - keep it interactive and allow users to take action from there.
I love the last line of Nimesh where he says upright that don’t treat Facebook page as a billboard. I guess lot of brands need to understand this and even if you don’t have anything to post just be silent but don’t do it cause you have to make your day’s quota of updates.
The second question of the chat that interested me was anyway the most debated question about measuring social media. Vijayendra Haryal(VH) as I know is a great conversationalist asked the most talked about question.
VH:Hi Nimesh, what are your thoughts on measuring Social Media ROI?
NS: This is a classical one Vijayendra and definitely the most important one at that too! Although I do feel that sometimes a lot more ROI is questioned when it comes to online space and not as much for Radio, Print and Outdoors - where the investment amounts are relatively much higher. Anyway, the ROI will defer from case to case basis and depending and hence it is very important that the expectations from social media are clearly understood from the client at the offset. If the client is looking at purely reach, and that too a quick one, I would recommend that you so ‘NO’ at that instance itself! And as you would know that SM is perhaps the only space where qualitative scores more than the quantitative. So on twitter for eg: apart from followers, what would be essential to track would also be how many times were you retweeted - this highlights the quality of your content. How many lists is your handle being added in - this highlights the value people place in you. The Klout score - this will highlight and networking and amplification capability. And ultimately how is it all adding back to the brand. SO it has to be an all rounded approach of evaluating the ROI.
I must appreciate that Nimesh gave full respect to the question which can be felt via his reply. ROI has to be an all rounded approach and if you think social media can do miracles quickl then you need to get real.
In the meantime, Vijayendra and Prajyot piled up few more questions for Nimesh but Vijayendra’s question on the mistakes that brands tend to make on Facebook was relevant and interesting too. The reply from Nimesh left lot to ponder over as he is neck deep in social media.
VH: What are the three biggest mistakes that brands commit while engaging with the community members (fans) as per you?
NS: 1. they talk only about themselves
2. They fail to create value for the user thereby forgetting to answer the fundamental question of why will the user return back to the page
3. They fail to entertain - this doesn’t mean you have to crack a joke but you surely have to make the user feel good what his or her decision of liking the page.
Great thoughts shared by Nimesh and if you are a brand who thinks Facebook is a place to blow your own trumpet then you need to find another place. Facebook or for that matter social media is not a place for ‘I’ but it is a place of ‘WE’. Those were some handy tips shared by Nimesh in an hour long chat. Although there were only three fans turning up for the chat but Nimesh did an awesome job like a true Gemini.
I am learning from these sessions. Are you? If you want to join then don’t forget we do this small Facebook wall chat on our Lighthouse Insights fan page wall every Wednesday night at 10 P.M. And finally if you want any specific area to be touched upon on Facebook /Social Media or want an expert to be called, do let us know - we will try our best.