Twitter Mistakes That Brands Can Avoid
|July 23, 2022||Posted by Prasant under Twitter|
I love the world of 140 characters and on an average I spend 3-4 hours daily on Twitter. With all other activities on Twitter, I love to observe my Twitter stream. A common thing I have noticed is that brands on Twitter fail terribly to connect with their communities. It’s not that all brands fail but quite a few brands think about Twitter as a news daily or an online mechanism to blow its trumpet. End result the Twitter stream of the brand becomes a ghost town over a period of time.
As a brand if you really care about your Twitter reputation and want to make a flourishing community then don’t do the following mistakes.
Twitter Objective not Clear
Jumping on to Twitter is very easy but to keep it going is a tough ask. Brands that jump on without thinking about their objective have a hard time to go further. So it is essential to have a well-defined objective before joining rather than opening one more social media presence. For e.g. if you are a startup or SME, think about what are you looking for on Twitter. Is it brand awareness or providing support to your community? Whatever it is, be clear with your objective.
Twitter following Misleading
Twitter is a social media platform even though people may debate it as an information provider. Like all social media platforms Twitter also breathes on communities but what if a brand is ‘Following’ a wrong community? This will only happen when a brand has not defined its objective. For e.g. Suppose I run a health clinic and I have created a Twitter community. To start with I have added all amazing geeks and celebrities of the town thinking that its quite cool. It looks good to have a Twitter stream filled with celebrity gossip but will it be helpful for my community. Guess not. So as a brand, find out if you have a misleading Twitter following.
Twitter content not right
Twitter is a social world weaved in 140 characters and content is very important. The content that you are pushing out is very important and as a brand one needs to check if the content is being appreciated or not. ‘Content is king’ holds true in Twitter too. Spend time to check what content are you pushing and is it being appreciated by the community. You can tweet 50 odd links in a day but if nobody is reading then it’s time to take a break and think about the content.
Twitter activeness missing
Twitter is a pretty active social media network in comparison to all other social media networks present. Twitter being active also demands brands to be pretty much active. As a brand you can’t be on Twitter for a few good hours and then close shop. For e.g.: If you are an airline brand and you are only active for few hours then frankly speaking you are losing good amount of business and creating a big chunk of frustrated customers. Inactiveness may lead to negative word of mouth and earn a negative Twitter reputation.
Twitter engagement is zero
Twitter is all for your community. As a brand if you really don’t care to communicate or answer your followers then pretty soon you would be left alone in your Twitter town with bots. So engagement is the key and even if it just means saying a ‘hi’, then do it as relationships grow when you care for them. As a brand, engagement is like oxygen for survival of your Twitter community. So as a brand, if you like to post only your links, product updates and if it’s all about ‘you’, then God save you.
Use your 140 characters rationally. 140 can either make or break your brand.