Twitter Etiquettes, Do You Care?
|July 27, 2022||Posted by Vinaya under Twitter|
We are often confused on Twitter, no matter how long we’ve been on it. I used to ‘favorite’ my own tweets! Twitter is nothing like Facebook or LinkedIn, so when on Twitter, you cannot be how you are on Facebook or LinkedIn.Twitter is like this huge bazaar where the townsfolk meet to listen to the day’s big news, announcements and gossip. The more juicier the gossip, the more it spreads in the community. And folks are likely to share it with their friends and family back home. Some of the more juicier gossip tends to linger around for quite a few days.
So if you are a brand or an individual on Twitter, you don’t want anything unsavoury being spread about you, do you? Then do unto others, what you want others to do unto you. In other words, there are certain do’s and don’ts to follow if you want to enhance your Twitter persona.
Respond - Its not that painful to locate your ‘Mentions’ ie. tweets having @YourTwitterhandle in them, even if it means having to read bad tweets about your brand. Don’t ever forget ‘why’ you are on Twitter - Twitter gives you the most economic mode of a market survey along with customer engagement. But if you choose to be a celebrity living in your vain ivory tower, then do the world a favour and delete your Twitter account at once.
Respect timelines - The last thing your followers want is to be bombarded with irrelevant, repetitive or stale news. Even an average user (who follows around 100 & does not use apps) is flooded with at least 15-25 tweets every 10 minutes. She chooses to read tweets that are higher in the priority list in terms of ‘usefulness’ to her. But the core of the issue here is that she is often submerged in a sea of tweets. So (i) Do tweet only as much as is required, (ii) Do not tweet all at once, use an app to schedule your tweets at decent intervals. Remember that you are at constant risk of being alienated otherwise.
Send direct message (DM) - Do send personal messages as Direct Messages rather than on timelines. Just because you know your friend is gettting married doesn’t mean that everybody in her timeline needs to know. If you are a brand on Twitter for a customer support role, then you should send DMs when asking for personal details. But do not to send DM’s regarding your company’s products, offers, deals and other sales pitches. Always remember that you cannot ‘sell’ on Twitter.
Don’t request for retweets - If you want to be unfollowed on Twitter, then requesting for retweets is the sureshot option. Since your followers have a certain ‘tweet’ expectation from you, they have consciously chosen to follow you. It is upto them to read or delete your tweets let alone retweet them. But if you are asking for some help in your community for e.g. if you or your friend is stuck somewhere and you need help then makes sense to request for retweets. In all other cases, requesting for retweets is downright cheap!
Don’t send automated DM’s - When someone follows you, you have to understand that they have chosen you above the crowd for reasons best known to them. They would appreciate a kind acknowledgement addressed personally as a DM, rather than an automated robot sending pre-defined DM’s to all followers. Automated DM’s are extremely robotic and annoying.
Don’t talk about your pooch - If your followers have chosen to tune into you, then your tweets better reflect what it says in your bio. So if
you are a flower store, then do not talk about your pooch, unless you are giving tips on how to keep your pets away from your flowers. Respect your followers expectations. And if you are Paris Hilton, you should tweet only about your pooch and nothing else.
Don’t send a thank-you to every retweet - There is absolutely no need to show your gratitude every time you get re-tweeted. The fact that it has been re-tweeted means it holds some value for the follower. Though what you can do is send a collective thank-you for all retweets and continue to tweet information that is valuable to your followers.
Remember that you are on Twitter to reach out to your community and not the other way round. So stick to the rules and the game is yours to win.