Chapter 2-Social Media Myths Clarified For Startup’s
|July 9, 2022||Posted by Prasant under Social Media|
Continuing the blog series, today’s post talks about the general myths associated with social media. In our last post, we spoke about why social media is required for startup’s but this week we want to make you aware of certain myths. It would be wise to be aware of the myths listed below:
1. Social Media is connecting to all networks:
Social Media is about people and connecting to them. As business rules say, follow your customers wherever they are but tell me can you manage it all unless you are superhuman. As a startup you should go one step at a time. Do your homework and choose one network at a time. There is no point in creating your profiles and displaying them on your website if you have no time to manage them. So it’s always better to get a feel of one network, build your community on it, gain its trust and then if you think that there is a need to join another network then move across. Moving then would also be easy and will make sense as you already have built a trusted network. Look around and make your decision but don’t just follow the bandwagon, since what may work for someone else may or may not work for you in social media.
2. Social Media is a two hour job:
We recently met a SME and they had an understanding that social media is a 2 hours job. Well it’s your brand and will you be happy with two hours. It’s not only about quality content but also about quality time spent. We have seen some startups don’t reply and some startups replying in a fraction of second whenever they hear someone giving a shout or talking about their product. We are not telling you to be superman but distribute your time throughout the day, may be an hour four times in a day to start with. With time we are sure you would be crazy as we are. Recently I spoke to the founder of Taazza about what Indian location based apps we were using. Within a fraction of a second, the founder of Quantama was there to say hello and ask if everything is fine with Quantama. That’s the kind of proactiveness required. It’s your choice about investing time but an active startup will tend to have an upper hand always.
3. Social Media is about me:
Do you think the same then it’s time for a wakeup call. We are not talking about your personal account but about your startup profile. It’s your community who is supporting you and you need to respect them. Be normal, don’t be rude, appreciate your communities’ presence and share things that have motivated your community to join your startup’s social network. Start thinking like it’s your community social space and you have to make their experience enjoyable but if you won’t then you will be alone in the ghost town of your startup.
4. Social Media is about apps:
Now you have a social network presence and its time to post some great content but you have found a shortcut. Let’s use apps and rest will be taken care. Do you think your community will reciprocate or talk to a bot who is just posting links from an app? We are not against scheduling; we also do it but they are optimum. Try to post your content yourself and mix it with scheduling but don’t blast your social network with updates from an app. Our advice to you if you are a newbie then better don’t touch any app and when you have got some understanding about social media then you can always look for apps. Social Media is not about apps, it’s about being real as it’s about real people.
4. Social Media is about selling:
Startups should be clear with their objective of being on social media. One must also understand that social media is not another form of marketing. We have seen so many Twitter accounts that keep posting about deals and offers 24*7. Are people interested? Why would they be when there are a bunch of other guys posting the same. On the contrary, people would be interested in brands that help the community. So as a startup if from day one, you talk about selling no one would look at you. So don’t be an online salesman on social media but find ways to help your community and be an influencer to your community. This is not so easy, that’s why we have mentioned the same in point two but social media is definitely not a selling tool. Selling would happen if you build trusting relationships with your community and are ready to share with them.
5. Social Media will give returns from day one:
Returns are not fast but are long lasting in social media. If you think that within a fortnight social media will be sending you cheques into your
bank account, then don’t buy this myth. Social Media takes time and returns only happen if you are committed constantly to listen and help your community. Once you gain trust, your community will spread the word and returns will follow but not in a fortnight. Social Media is an art and this could be learnt by experimentation over a period of time.
So as a startup, if you are ready to be committed to your community on social media, keeping the returns at your hindsight then you will be able to build your community. A trustworthy relationship with your community will do the word of mouth recommendation and get you new opportunities that could be your returns.
P.S. The next post in this series will be – ‘Case Studies On How social media Has Helped Startup’ . Do let us know if this is helpful and if you would like any topic to be discussed. We will help you