If you are an SME and serious about your customer and believe in the power of social media, then are you using LinkedIn Company Pages?
LinkedIn, undoubtedly the planets biggest professional network revolutionized itself when it introduced Company Pages. Since then there has been a mad rush by businesses whether it’s big, medium or small. Everyone has designed Company pages for their respective businesses but still we feel that SME’s are avoiding or being ignorant. For SME’s who run on tight cash and intend to dream big, LinkedIn Company Pages are the perfect long term investment
LinkedIn Company Pages are your business profile pages like the ones you have on your social networks. Company Pages are free for the moment and there are no indications that it will be a paid service. So what are you waiting for SME’s, when you have heard the word FREE, loud and bold?
EASY to manage
SME’s you don’t’ need to be a scientist to setup a Company Page. It’s very easy and simple to publish your Company Page unlike your facebook page.
TIP: Don’t fill the details considering a boring form then even others will be bored too. Please fill up all the information’s with valid details as it would be like a picture of your business on LinkedIn. So make the information complete and appealing to attract people.
With more than 100 million users, LinkedIn makes a clear indication of its reach. So cash in the reach and try to find the people who know about you, who are talking about you and who support you. Connect with them and invite to your company page to build your community. The more you connect and converse, the bigger reach and impact you can create about your businesses. If you are a newbie, then also it’s a great place to start with creating Company Pages and building your community.
TIP: Don’t be hungry for business and money by selling about your product to your community. Don’t be broadcaster instead be a recommender and converse but don’t be a Salesman for your business on LinkedIn.
Creating a small ad via print media can make you beggars and we are not considering other media but LinkedIn Company Pages is giving free advertisement about your business. You can add your varied products and effective services on your Company Page. This creates a great opportunity and allows your community to know about you, recommend your products and services and influence others. All these advertisements are done by Company Pages and you are not charged a single penny.
TIP: Talk about your products and services but don’t do a round the clock boasting but be rational otherwise you might be named as an Online Salesman.
You can list all the current opportunities on your Company Page. This will allow your community to know about the current opportunities and gives a chance to apply or share with people that may lead some great minds to your business. It’s a cool way to grow with the reach of LinkedIn.
ATTRACT potential customers
Your presence on LinkedIn Company Pages, enlisting your products and services, recommendations, etc. can get you potential customers. Businesses are using Company Pages to show why they exist, how do they do and what do they do? So if SME’s are ignoring Company Pages, then they are being deprived of building their community and also driving some potential business which is free for now.
So SME’s, what are your reasons for not starting your LinkedIn Company Pages?