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Social Media is not all Facebook and Twitter

April 8, 2022

Posted by Prasant under Social Media

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‘A Facebook fan page is all that we want’ is one of the many thoughts that we listen from SME’s.

Social Media is not about building a Facebook or a Twitter page; it is about us, our consumers. SME’s need to understand that social media is not a step ahead from their dormant website created in the beginning of the dot com world. Inactive and unresponsive websites were not the forces behind the evolution of social media. Revolutions lead by the consumers for being neglected by businesses over the years is the driving factor of Social Media. So the objective of social media for SME can’t be any social networking tool. Social media is a platform and uses social networking tools to connect, engage and build relationships. Nevertheless social media is the most talked about misunderstood subject. SME’s can meet their social media strategies only when they stop following the bandwagon of creating Facebook or Twitter pages and look from the perspective of a consumer.

Social Media is not Twitter or Facebook

Twitter or Facebook or for that matter any social network tool is just a mechanism to reach its consumers and to connect. Social Media is driven by objective and SME’s should have a strong one. Just having a like button or a bird icon on the website shouldn’t be the objective. If that’s the objective of an SME then it would be another website where the phone numbers are dead or the email address provided has no one to reply. Twitter and Facebook are amazing social media marketing tools but tools will only work when you have a clear idea of your business objective. Social Media is not driven by tools; it’s driven by you and for your community.

Social Media is about We

Ideal thought process for SME’s who want to make social media work should have certain things crystal clear in the mind. They are as follows,

Why do I need to use Social Media? Do you really need to jump in social media and if yes then what is your objective. Is it brand awareness or reaching to consumers? Whatever be your objective don’t jump to follow the bandwagon and don’t jump with an objective to create sales initially otherwise you won’t survive for long in the social space.

Where are my consumers and What are they talking about? You need to find your consumers and what are they talking about. Don’t close your eyes if they are talking negative about you. It has to happen as they have suffered for long. Take the beating and think how you can address it. It’s the biggest challenge for businesses in social media but there are live examples how business have tackled it.

How can I reach my consumers or my community? Now you can look for Social Media tools/networks that would be required for connecting and listening. Every tool has its own reach, so grab those that fulfill your needs. Initially it would be a mere experimentation as some may work and some won’t. Don’t be afraid in experimenting as social media has one golden rule of ‘Experimentation’ but don’t also be in a hurry of using all social media tools present under the roof. You will be lost.

Plan how you would engage and give a reason to your consumers to open up. Connecting and Listening is required but you need to engage too. Social Media is a two way dialogue process that can be built after one tries out different ways of engaging. Engagement though sounds easy is quite a challenge as humans are unpredictable. Experimentation is the key.

Quick, Responsive and Constant engagement will lead to achieve your objectives of Social Media. Social media is 24*7 and one can’t afford to be lazy. Plan out how you are going to maintain a constant and responsive engagement to nurture a long time relationship with your consumers

If SME’s are ready to think and look beyond the above points, only then can they blow their trumpets of being social savvy.