Do you think LinkedIn needs an introduction? 90 million members on LinkedIn, need we say more. So whatever may be your profession if you don’t have a LinkedIn profile then you need to shape up a bit. It’s time for your professional branding and the onus is on you. One of the reasons why people are on LinkedIn is to find new opportunities or connect professionally. You do create friends in the professional world too, don’t you? With March in its initial stage when companies start declaring their bonuses it’s likely that people would be looking for opportunities. If you are one of them then find some tweaks that you need do with your LinkedIn profile.
Your LinkedIn Profile is Your Resume
It’s your online asset, so create and display with the right and optimum information about you. Give ample time filling in all details about yourself, work history, schooling and contact details. Try search engine friendly keywords. For example if you are a Java developer or an Analyst make sure you insert specific areas you have worked in the description section. Finally don’t forget to embed a lovely picture, it sends an honest message.
Connecting with Peers
Your profile is up now, time to connect. Don’t get excited and don’t be in a hurry, with time it will grow. You’re empowered by the power of Social Media. Connect with your past and present colleagues. Use the efficient search of LinkedIn and keep an eye on the people suggested by LinkedIn. Connecting helps in finding your connections past and present professional profiles, who are they connected to and what they like. So connect, gain insights and do check their network. Conversing with connecting sets the platform but don’t be in a hurry to send your resume. Everyone knows why people are in LinkedIn so do that but after a while. Creditable recommendations are looked with great attention by consultants and hiring managers. So don’t shy away from approaching your colleagues and peers for recommendation on your profile, and don’t forget to return that small favor.
Connecting with HR & Consultants
As an individual the way you are using LinkedIn to build your professional network, hiring managers and consultants are not sleeping too. They are pretty active and looking for candidates like you so use the search and connect with specific consultants according to your domain and work region. HR’s do keep visible contact details, grab it and drop them an email with your requirement but make sure you don’t do an email blast. Customized email helps. If you don’t find contact details then use LinkedIn’s email facility. Chances are that if you match some requirement then you will get a reply. And take that further from there via email or a phone call.
Join and Follow LinkedIn Groups
Groups are a vital aspect of LinkedIn so give them a try. Suppose you are a Java developer in Pune, India. Then you can look for groups that cater for JAVA developers in India and Pune .Initially start with 4/5, regularly check them and get a feel of the discussion areas. Start commenting and build a network within the group. Keep a track of your group members as there will be HR folks too. Groups have a job section where you can apply as well as post your requirement. Be smart in highlighting your skills with your experience and provide your contact details. Be patient for results and don’t use this feature often as you will be spamming the group with your requirement.
Updating your Status
Status updates are a nice small feature where you can spread the word in your network that you are looking for a job. So one of the messages could be, “Hi guys, hope all well. Are you aware of any Java requirement for 5+ exp techie then let me know, as I am hunting one.” There could be various ways to play around so go ahead and use it. LinkedIn allows you to post your status message to Twitter that probably increases your chances.
Following Business/Company Pages
The way you might be a fanatic of Mac, you might want to work for Apple or for that matter any other company. You can fulfill your dream by following their business pages that are created solely for spreading awareness. This way you are aware what your dream company is doing, how it is performing, what are the new things it’s doing, connecting with likeminded people and recent job opportunities. Following companies might not fetch you a job but takes you one step closer.
LinkedIn search fetches you jobs that are posted there. Additional to job advertisement LinkedIn tells you how you are connected to the company. It also tells you if you are connected with the person who has posted the job ad. Even if the ad fails to fulfill your expectation, do not worry as you can always connect for future opportunity.
Box.net is an online file sharing site that is embedded in LinkedIn where you can upload your resume. So the next time when someone likes your profile then she can directly download it. Thus time is saved as the process is simplified.
We are sure that there may be some cool and innovative features in LinkedIn that we might have overlooked. Why not share with us and let us know your experience with LinkedIn.