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Facebook Launching Third Party Commenting Platform, Why?

February 5, 2022

Posted by Prasant under SMUpdate

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Facebook (FB) is launching itself into third party commenting platform and stiff competition will bring in cheers to all social media users.

FB ‘s new venture, Comments

FB, the second Internet is trying to venture in an existing idea of streamlining distributed comments that is crowded by companies like Disqus, Intense Debate and Echo. One of the reasons why FB is testing a tested water could be to capture the conversations that it’s 500 million strong network are having outside FB.

Commenting is Organic

Commenting is organic to humans. We view/like/dislike something and we try to express. Expression varies, some do it in the open air and some keep it in their heart but with the social network things have changed. Now social network gives you a platform where you go ahead and pour out your feelings. So whether it be blogs/pictures/videos/FB, we love to express in the form of comments. It’s a human emotion that we all have in different proportions and that’s exactly what FB is trying to capture.

Solution from FB

FB apparently has it’s own comment section in it’s website but now it wants to capture the discussions or comments that are occurring in blogs/websites by their existing users.

Lets presume that Ryan is a fanatic tech blogger at “Ryan’s Tech World” and he also has a FB fan page for his blog. Fahad is a geek and follows Ryans blog and FB fan page.

Ryan writes a blog post about Honeycomb and the same is updated on his FB fan page.
Fahad reads the post, comments on Ryan’s blog but he is no mood to comment for the same post on Ryan’s fan page.
Problem for Ryan is that neither can he streamline all the discussions nor can he synch his blog and FB.
Fahad wants his comments to be streamlined efficiently so that he also can keep a track of his online discussions.

FB is trying to resolve this issue by developing a third party commenting application whereby the comments could be streamlined to and fro between Ryan’s Blog and FB fan page. This would also address Fahad’s problem. Imagine the wonders it could do for Seth Godin’s Blog which is a top notch blog attracting 82,190 followers on his FB fan page.

Competitors and Challenges for FB

FB’s new venture has a rough road ahead from it’s competitors like Disqus, Intense Debate and Echo who had visualised the problem of distributed commenting way ahead and have been in the market for a while now. But with FB stepping in, the threat is for real. Some of the challenges that FB needs to look into are:

How FB would integrate Twitter and Google into it’s application since they are not the best of friends!
FB for some reason loves to delete fake profiles and it could remove the option of anonymous commenting altogether from it’s application. How then will FB supplant anonymity?
Users who are not fashion lovers will most definitely not be interested in their friends discussions surrounding the fashion world. How will FB resolve this?

The road ahead may not be easy for FB but the challenge to engage their 500 million force by integrating all their voices into FB, may just work for them. What will you use, the new FB commenting platform or stick to the old one?