In today’s FACEBOOK world, one thing that is constantly catching everyone’s attention is what brand is it? Yes, you buy something and show it off whether it is live, on your profile page or in a video, your folks are bound to ask you what is the brand.
Brand recognition and recalling was always there in the traditional methods of marketing but in this era of FACEBOOK, brands are created and destroyed on profile/fan pages within seconds. One great move by a brand draws hoards of people to itself and a slightly nasty move, you know what it can do! Such is the power of the Internet.
Like all years Google, the benchmark on search trends have come up with a pretty interesting top 10 list of how Indians Googled for different brands in the year 2010. The list talks about Indian and Global brands and if you see the list there is not an iota of doubt that it doesn’t matter whether you are an international or a local brand but what matters is that how well have you nurtured your brands seeds in this FACEBOOK era. As a brand are you visible, do you listen, do you communicate and above all are you willing to listen to the problems of people and be bold enough to rectify them. How brands have used social media and are proliferating is an entirely another subject but for quick reference you really don’t want to miss the the online subscription presented by Blogworks, powered by HP.
Over the years, the needs of “mango people” in India has evolved from “Roti, Kapda, Makan” to “Roti, Kapda, Makan and MOBILE PHONE”. Yes, right from a fisherman with his fresh catch making calls to the buyers from the sea itself to get better rates, to the shiny businessmen using high end smart phones, from children to grandparents, from every possible ‘mango person’ to the bigshots, every one has a cell phone. As the UN states very well that people in India don’t have proper toilets but they own a cell phone! And when we close our eyes one reliable brand that comes before our eyes is NOKIA.Yes NOKIA is proudly the most popular brand of 2010 that is been a companion of every Indian for the last 15 years.
As my last para emphasizes, how we Indians are galloping in this era of FACEBOOK and communication, mobile phones are no more just a device for calling people - It’s for games, browsing, texting, making videos, capturing images and being a part of the social circle. Mobile phones are the most important thing in today’s world and so SAMSUNG, the south Korean giant is not lacking behind. With a confident estimation that by the end of 2010, India will have 500 million mobile connections, SAMSUNG is all set to take a bigger pie.
Interestingly all the four places are taken by either mobile phones or mobile networks. The third coveted place is occupied by AIRTEL. With a base of 186 million customers and handsome operations across 19 countries over Asia and Africa this company has started to evolve. With 3G lined up for release, the whole mobile communication age is going to change and AIRTEL will be one of the front leaders in providing enriching services.
Within the crowded space of all multinational and global mobile brands, MICROMAX started its growth curve from 2008 and is the largest Indian domestic handset company in terms of units shipped during the quarter of March 31, 2010. So being the largest handset seller in India as at 31 March, 2010, MICROMAX grabs the fourth position and surely it has given some stiff competition to NOKIA with an array of features at very economic prices.
Yes, you must be thinking that in this crowded place of mobiles and mobile networks where have all the good old brands of laptop and desktops gone. Well my friend this year they are in the list but I am sure by next year they would be eaten up by Mobile phone, smart phones and tablets. DELL is placed at the fifth position and with record earnings in this quarter and it’s expansion towards the cell phones will give a stiff competition to other brands in the coming years but for now it’s happily around in the fifth position.
Thankfully in the age of faster communications, faster wheels too find a place and it’s none other than our own MARUTI, the largest passenger car company in India. With so many multinational 4 wheeler brands buzzing on the streets, MARUTI stands out proudly for more than 25 years and grabs the driving seat at number six for the most popular brand.
The last four positions that is 7,8,9 and 10 are not going to be surprises after seeing the toppers. All the four positions are grabbed by cellular service providers and technology companies. If AIRTEL is at number 3, VODAFONE is also not far behind and is at number 7 for the most popular brand. Vodaphone is tipped at the second position after Airtel in terms of revenue and with third largest customer base, Vodafone is galloping after it landed in the this space from 2007. 3G is going to make this space even more interesting.
Ipod was small that APPLE brought in Iphone for people to go mad and with Itab APPLE has moved miles ahead, even though you don’t find everyone carrying a MAC but the madness of APPLE is gradually evolving. With a jump of 70% or $4.3 billion net profit that is mainly driven by the sales of Iphone, Itab and mac notebooks, this ranking can jump up in 2011, so watch out
The last two positions are again no surprises, SONY ERICSSON sits on the 9th place and HP holds the 10th place comfortably.
Undoubtedly, this year has been the year for cell phone brands, well it should be also since 108 million mobile phones were sold in the year 2009-10 bringing in 27,000 crore in comparison to 25,910 crore for last year. Rest going further in 2011, the cellphone market will be much more fancier and more zazzier, all thanks to the FACEBOOK age. Till then, lets wait for the 2011 records to be published by Google Zeitgeist or you can very well go to there archives and follow all the past trends.