January 2011

Aggressive brand socializing – good or bad?

  Cartoon by Tom I am an avid fan of Twitter. 140 characters suit me just fine. I love ‘Roadies’ – the reality show on MTV and am proud to say that I haven’t missed any episode until the 6th season. But the 7th season just floated by; [...]


Cartoon by Phil When I landed for the first time in Pune for my further studies, I knew nothing about the town nor the college where it was based. All I had was a four line address. We Indians take pride in the fact that even an one word address can be [...]

A Facebook-friendly India!

India has nearly 700 million mobile phone users out of which very few own smartphones as prices are steep. Most Facebook users in India are young people and as per a Neilson study, only 10% of 15-24 year olds use smartphones. The rest of us [...]

Mobile Number Portability – now in India!

The telecom minister Kapil Sibal, must be a very relieved soul as Mobile Number Portability (MNP) has finally been rolled out today. Sibal says, “I think it’s a great step forward for the consumer, as it enhances choice and brings in more competition, [...]

Inflection point of Digital Media?

Or could it be just another hunch? Our team was at the recently concluded WAT Summit to explore our understanding of this inflection point. Mingling amongst the who’s who of the digital media industry and gaining ‘gyan’ from the gurus, we did [...]


I won’t be surprised if ‘IPO’ is the next trending keyword in the social media circuit; a layman can also predict this. The way social media companies are making their moves, even veteran Poker players wouldn’t be able to keep up with [...]