For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant: Kit and Ace believes that young people are using Snapchat the way the rest of us do television. So the luxury retailer has been building its following organically on the platform through original TV-style episodes.
Google’s Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges: During the second quarter of 2016, Alphabet’s revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion came from Google’s advertising business, up from $16 billion a year ago.
Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter: Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier this month, this year’s Amazon Prime Day was the biggest day ever for Amazon, with Prime Day worldwide orders up more then 60 percent over last year’s Prime Day.
Instagram Built an Adorably Small Oval Office for the Conventions: Instagram has designed and built a miniature version of the Oval Office for attendees of both the Democratic and Republican conventions to sit in and take photos of. The square-shaped set that includes a shin-high desk and chairs has been the scene of photo ops by the likes of journalist Jake Tapper, comedian Samantha Bee and even former Republican presidential candidate Ben Carson.
Facebook Rides Video to More Than $6 Billion in Ad Sales: Facebook also is trying to capture more live video views with streaming content coming right into the platform from top publishers and media companies, although it has yet to incorporate advertising into its live push.
SurveyMonkey study finds social media apps ruled mobile in first half of 2016: A new study from SurveyMonkey Intelligence revealed the 30 most-downloaded and most-used apps in the American iOS and Android app stores so far this year. Social media apps like Facebook, Snapchat and Instagram ruled over mobile games in the first six months of 2016.
People are more addicted to Facebook than ever: People are using Facebook more than ever. At the beginning of 2011, 55% of the people who used Facebook every month also used it every day. Now, the percentage is 66%.
Twitter will stream ELeague finals as it pushes to live esports broadcasting: Twitter has inked yet another deal to live stream sports, adding to its roster of partnerships with the NFL, MLB, NHL, NBA and Pac-12. But this one’s a little more unconventional. Twitter has partnered with the ELeague to broadcast the semifinals and championship of the esports competition taking place in Atlanta this weekend.
Inside Pinterest’s effort to woo fashion brands: In an effort to highlight its e-commerce efforts, Pinterest brought its online trend boards to life, transferring style tips from the screen to the shelf at a popup event in New York yesterday.
Why “ad load” questions overtook Facebook’s latest earnings call: There were at least five questions about ad load asked during Facebook’s earnings call. That level of attention to an in-the-weeds metric would have been weird if it weren’t for two sentences Facebook CFO David Wehner said early into Wednesday’s call.
Tumblr is releasing ads across blogs & giving users a cut: A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have to participate. On-blog ads can be disabled by heading to the settings if users choose to disable the feature (while also disabling potential profits).
Facebook’s never had more users, made more money per user than in Q2 2016: Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service — and it’s getting a lot of new people to use its service. Not only did Facebook grow its daily audience by 17% year-over-year in the second quarter to number 1.13 billion and its monthly audience by 15% to 1.71 billion people, but it grew the amount of money it makes per user by 38% year-over-year to hit $3.82.
Facebook sees 2 billion searches per day, but it’s attacking Twitter not Google: Facebook wants to be known as a place to search for mentions of current news in hopes of drawing more public chatter that normally ends up on Twitter. While Facebook stumbled with its natural language Graph Search, it refocused on keywords, and is now seeing 2 billion searches per day of its 2.5 trillion posts.
Yahoo launches its revamped Messenger app on Mac and Windows: Yahoo — which was just acquired by Verizon for $4.83 billion — today announced that its revamped Messenger messaging app is now available on Mac and Windows. The releases come more than six months after the redesigned Yahoo Messenger arrived on the web, iOS, and Android.
Taboola buys video advertising firm ConvertMedia: Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia.
Twitter still has revenue problems, and its stock is down big: Twitter reported Q2 earnings on Tuesday and investors aren’t happy. The key issue is likely Twitter’s Q3 guidance. The company says it is targeting $590 million to $610 million in revenue next quarter. Early analyst estimates pegged that number at $678 million, according to Yahoo Finance. So that’s a big discrepancy.
Twitter recycles 7-year-old tagline in new ad campaign: On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is where you go to see what’s happening everywhere in the world right now,” Twitter CMO Leslie Berland wrote in a company blog post — titled “See What’s Happening” — announcing the campaign.
Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System: The social/location discovery platform is going after retail marketing budgets and promising to measure digital ads—and not just Foursquare ads, but those from across the web and mobile apps—with actual visits to physical stores. There are 55 brands using Attribution Powered by Foursquare so far, including Anheuser-Busch, Peet’s Coffee and Blue Bite. Tech partners entail Undertone, Opera Mediaworks, Clearstream, Drawbridge and TubeMogul.
Verizon Has Reportedly Bought Yahoo for $4.8 Billion: Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to when the dot-com bubble burst in 2000, the digital pioneer, at that time, had a market capitalization of some $125 billion. The agreement is expected to be announced on Monday morning, per the Journal.