19 Global Digital Marketing Campaigns That You Should Read This Week

Global digital campaigns of the week - Hotels luring millennials in the era of Airbnb, Samsung Olympics 'The Chant', UK brands using FB 360 video, and more

1. Chipotle Love Story: Chipotle has launched “A Love Story”, an animated short film following on from the success of “Back to the Start” and “Scarecrow“. As with the first two films, Chipotle Love Story explores the call to back away from mass production and artificiality, and the hope to cultivate a better world.

2. How Thrillist created a cider ad that got 54 million views in two days on Facebook: People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California. The three-and-a-half minute video has collected 54 million views since being posted Tuesday, with half of the viewership occurring within the first 24 hours. It’s also an ad.

3. Kik Is Launching a Way for Users to Share Chatbot Invites With Their Friends: In April, the Canadian company launched a Bot Shop featuring dozens of automated messaging services meant to entertain, inform or help customers. Kik says the total number of available bots has grown to 70 in the past three months, putting it on track to hit 200 by the end of the year. However, there has been some difficulty with users discovering which ones they might find valuable.

4. Ghostbusters’ Snapchat Ad Lets Users Use Both Sides of the Phone’s Camera to Add Filters: Today, the film studio purchased Snapchat’s sponsored lens—an ad unit that fits alongside the app’s popular whacky and colorful graphics that overlay selfies. The one-day campaign is billed as the first campaign on the app that uses both sides of a phone’s built-in camera lens.

5. Inside Google Play’s branded YouTube show that spanned 23 channels: Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s like ABC airing “The Bachelorette” on a new TV network each week.

6. Diesel Jogg Jeans Responsive Lookbook: Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media FRED & FARID Shanghai partnered with a contortionist, and used responsive technology like never before. Diesel Jogg Jeans are not a regular jeans, they look like a jeans but you can do every movement and feel comfortable wearing them.

7. Wendy’s Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist: Wendy’s and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain’s summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads.

8. Popeyes broadcasts its first Facebook Live on National Fried Chicken Day: Today is apparently National Fried Chicken Day so, naturally, Popeyes is making its first foray on Facebook Live this afternoon. The chicken chain is hosting a “Drive-Thru Bash” on its Facebook page two times today to celebrate the alleged holiday, complete with a set resembling a Popeyes’ drive-thru, a chirpy host asking viewers trivia questions for free food and a DJ.

9. Destinations From Coast to Coast Are Wooing Young Visitors on Snapchat: The Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city’s first Snapchat channel. But rather than rolling it out with videos about barbeque and bars, Dallas is going Texas-big—and Texas-bold—with a campaign designed to woo LGBT travelers to the center of a politically conservative state.

10. Global Goals Girls Wannabe: The United Nations’ Global Goals has launched #WhatIReallyReallyWant, a music video applying the Spice Girls 1996 hit “Wannabe”, to highlight key issues facing women and girls around the world. The performers are shown in four different settings, promoting quality education for women, an end to violence against women, an end to child marriage and equal pay for equal work.

11. UK publishers hope to capitalize on Brexit by offering new print products: The Financial Times was quick off the mark with a free Brexit print tabloid, which it released in London on the weekend immediately after the vote. The publisher has credited a 48 percent spike in that weekend’s main newspaper sales to the tabloid.

12. How Kim Kardashian drove GQ’s biggest days of online traffic, ever: While the definition of “viral” may be fuzzy, for GQ’s digital and social platforms, its feature story and photo shoot of Kim Kardashian was undeniably so. The celebrity, socialite and businesswoman was responsible for the two biggest days of online traffic in the publication’s history — a million unique views when the story went live on June 16 and more than two million views over 36 hours — and its best month for print subscription sales on the site this year (it wouldn’t provide figures).

13. 5 ways UK brands are using 360-degree video: Now, brands in the U.K. are testing the format’s potential for different reasons. Here’s why.

14. Inside ESPN’s push to be the worldwide leader in eSports: ESports hasn’t gone mainstream quite yet, but when it does, the self-proclaimed “worldwide leader in sports” has every intention of being there to cover it. ESPN’s interest in eSports is unsurprising considering the industry’s growing popularity.

15. Samsung Olympics Chant: Samsung is running “The Chant”, a commercial featuring South Sudan 400 metre runner Margret Rumat Rumat Hassan, as part of the company’s sponsorship of the 2016 Rio Olympics.

16. How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand: Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand.

17. How Hotels Are Luring Millennials in the Era of Airbnb: Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched traditional hotels in favor of Airbnb’s funky local lofts, tree houses and houseboats, some wondered if it would crush old-school hotel chains’ business.

18. Coca-Cola targets youths with influencer fronted CokeTV channel: Coca-Cola GB is hoping to strike a chord with the ‘YouTube generation’ after launching CokeTV, a new channel on the platform that will be fronted by young influencers.

19. The Washington Post is using Slack to create a reader community focused on the gender pay gap: Back in April, The Washington Post launched Pay Up, a Slack-based community aimed at women in the tech sector. One part career support group, one part networking tool, the group has quickly become home to discussions about the male-female wage gap, salary negotiation tactics, and news about job openings.