1. Pinterest Taps Millward Brown to Offer Brands New Metrics for Campaigns: Pinterest said Monday that it will begin telling many U.S. advertisers how their Promoted Pin campaigns on the image bookmarking platform affect objectives such as brand awareness, favorability and purchase intent, using research by Millward Brown Digital.
2. Vimeo makes a deal to help it take on YouTube by offering creators more money: While Vimeo has actually been around for a little longer than YouTube, the video streaming site has never enjoyed the same level of popularity, despite often adding new features first. Now instead of fighting the video streaming giant on its own terms, Vimeo plans to attract independent creators by simply offering them more money, and it’s bringing in some outside help to do that.
3. Adobe is buying Livefyre so brands can have more free content: Adobe has acquired marketing startup Livefyre for an undisclosed sum, the two companies announced on Tuesday. The reason for the deal is the same reason a lot of stuff happens on the Internet: Content.
4. Facebook pays 10-year-old $10,000 for finding Instagram security flaw: Plenty of tech companies are offering very generous rewards to those who manage to find security loopholes in their networks — just ask 10-year-old Jani, who isn’t even old enough to have an Instagram account but still managed to hack the social media network. His reward for doing so? A cool $10,000.
5. Instagram’s carousel ads now play video: What’s more profitable than one video ad? Multiple video ads at the same time. Instagram is expanding its ad carousel unit to now include five separate videos, up to 60 seconds long. The photo-sharing app launched the carousel last fall, letting brands add multiple images into a swipeable format along with a link that directs people to the company’s website.
6. Twitter’s new Connect tab wants to help you find people to follow: If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery.
7. Pinterest acquires mobile ad tech talent, but not the tech, because content: Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network/visual search engine announced on Tuesday.
8. LinkedIn adds autoplay video to the dismay of its users: In addition to dodging requests from exes and a cleaning out a clogged inbox, LinkedIn users are battling another annoyance:Autoplay video. The feature crept onto the platform months ago, but a flurry of complaints on Twitter show that its users are anything but thrilled about the addition.
9. Periscope isn’t sweating Facebook Live, but hires first Editor-in-Chief: Periscope’s executives may tell you they’re not feeling the pressure of endless waves of fresh Facebook Live broadcasts from brands, media companies, celebrities and everyday folks. But their actions tell a different story. On Monday, the Twitter-owned live-streaming platform hired Evan Hansen as its first Editor-in-Chief.
10. Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show:Facebook made waves at DigitasLBi’s presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, alivestreamed morning “feed show” on Facebook that will include local weather, exercise workouts, recipes and more.
11. LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles: LinkedIn is considering introducing its own version of Facebook’s Instant Articles, a feature that would allow publishers to host content directly on LinkedIn instead of posting links that direct people back to their own sites. Sources with knowledge of LinkedIn’s plans tell BuzzFeed News that LinkedIn has discussed the product with various publishers in recent weeks as it tests the waters.
12. Instagram is testing a Contact button to let users interact with businesses: Instagram’s latest experiment to make its photo-sharing network more business- and ad-friendly is dedicated brand pages for companies. The new profiles adopt some of the functions of Facebook pagesby categorizing companies by type and letting users reach out using a contact button. Once tapped, this Instagram contact button lets you send an email to the business owner or get directions to the nearest outlet.
13. Tinder now has more than 1 million paying customers: Tinder now has more than 1 million members who pay for its Plus subscription, which costs less than $5 a month and lets you swipe an unlimited number of times on the mobile dating app. The user numbers were released as part of parent company Match Group’s first quarter earnings report out today.
14. Twitter will bring its logged-out ads to the mobile web in Q2: Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday.
15. YouTube Said to Plan ‘Unplugged’ Online TV Service for 2017: YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet, people familiar with the plan said.
16. Facebook Reactions only make up 3 percent of interactions there: Marketing firm Quintly analyzed 130,000 posts and found that 97 percent of the interactions on them included the use of like button, writing a comment or a share. That means just a measly 3 percent of the time people used a reaction option. The firm concludes that Reactions “are not used very frequently by the average user at this point.”
17. Tumblr’s back selling its own ads with a 75-person sales team: Tumblr is trying to restart its ad sales team after Yahoo’s micro-management strategy failed last year. The parent company, run by Marissa Mayer, has given Tumblr back its independence to pitch Madison Avenue, and Arnie Gullov-Singh, the former COO of Polyvore, is in charge of the newly reconstituted Tumblr sales team.
18. Twitter updates its Mac app with Moments and poll support: Twitter is doing what it can to make its Mac app more appealing. In an update out today, the company is bringing over its Moments tab from the mobile and web versions of the site. Moments, first introduced back in October, is designed to make Twitter more palatable for the causal user. It distills a given day’s hectic happenings into an easy-to-read digest of news, events, and viral moments on the platform.