17 major updates from Facebook, LinkedIn, YouTube, Twitter, Instagram & Snapchat

Social network news from last week - Twitter rolls out apps for Apple TV, YouTube launches YouTube Community, Vimeo launches Vimeo Business, Facebook Lookalikes go global, and more

Twitter Just Made It Easier to Find Out Which Brand Accounts Provide Customer Support:Today, it’s taking another small step in that direction by making it easier for consumers to locate the right account for acquiring such help. Many brands have multiple accounts to take care of communications for their many product lines or departments.

Why Facebook embraced the ad network model: The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, building an ad network that is a $1 billion business with 3 million advertisers and an undisclosed number of publishers, and it’s growing by rejecting many of the beliefs held sacred by the ad tech world.

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany: By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company’s chief strategy officer, today gave European marketers a crash course in its ad formats including short video ads, lenses and geofilters.

Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV: Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain regions (more on that below) will be able to catch the social network’s live stream of the NFL game and game-related tweets side-by-side on their big screens, the company announced on Wednesday.

Google introduces TrueView for Action ads on YouTube: Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal such as “Book now,” “Get a quote” or “Learn more,” like the Mazda example from Google below.

YouTube launches YouTube Community beta for select group of video creators: YouTube has launched a special beta version of its new YouTube Community tool today — giving access to a select group of high-profile video creators. Designed to be a social platform for creators to engage with followers, YouTube Community will be housed under a new “Community” tab on the user’s YouTube channel.

Snapchat adopts Facebook-style ad targeting like email, mobile device matching: Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like.

Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs: Video hosting platform Vimeo has launched a new membership plan aimed at small businesses, startups and agencies, offering professional-level video hosting, marketing and analytics services.

Facebook Messenger adds buy button, native payments and links bots to Facebook ads: On Monday, Facebook Messenger made it easier for companies to sell products through theirMessenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.

Instagram adds the ability to hide offensive & inappropriate comments: The internet is a beautiful beast that has brought about connectivity, information and far too much to list in a single post. But for all the good it’s done, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today, Instagram has released a new filter that allows users to hide these messages.

Unruly now offers biometric measurement of video ads: News Corp-owned Unruly has now unveiled a multilayered solution that includes its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field.

Twitter partners with finance news startup Cheddar for its first daily streaming show: Twitter is doubling down on live-streaming content, this time focusing on business news. The social company has just partnered with news startup Cheddar to stream live content online about tech and finance. The programs will be aimed at a millennial audience, and is surely meant to extend Twitter’s value beyond the timeline.

Twitter’s new, longer tweets are coming September 19th: Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform’s 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages.

Twitter can now alert you when someone you follow starts live streaming: Twitter is increasing its focus on live streaming today with the launch of a new Notification button on its app that lets you subscribe to be alerted when someone you follow starts live-streaming.

Twitter rolls out an app for Amazon’s Alexa voice assistant: Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds.

Dubsmash Is Now Letting Brands Sponsor Channels for Discovering New Content: Dubsmash—the popular mobile app that lets users take video selfies while lip-syncing to songs and movie lines—wants brands to sponsor channels meant for discovering new content.

Facebook Lookalikes go global with new update: Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences.