17 Global Digital Marketing Campaigns That You Should Read This Week

Best global campaigns of the week - Red Bull and GoPro team up, Thomas Cook Cats on a plane, Chewbacca Mask viral video, brands and Instagram video ads, and more

1. Fujitsu Digital Transformations: Working with Projection Artworks, the team created a new and unique viewing angle for each individual shot. The end result brings together a father connecting remotely with his children’s dietary choices, a retail shopping experience, a farmer monitoring livestock, keeping remote workers safe, and making city traffic fluid.

2. New Snapchat Ads From Mike’s Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs: As part of its summerlong “Come Out Back” campaign, the bottled cocktail is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Sunday. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop. The lead characters, played by web creators Steph Barkley and Jason Nash, then set out to help them escape their GIF-like situation.

3. McDonald’s Unveils Burger-Inspired Art During Its First Facebook Live Video: During the hour-long program the fast food giant revealed three oil paintings; “The Beefy Gastronaut” which featured the chain’s Quarter Pounder with cheese, the “Burger Brawn,” which featured the Big Mac and the “Beefy Peaks.” The point? To celebrate National Hamburger Day.

4. How Whisper Mastered Facebook’s Algorithm and Sold Ads With First-Party Data: In April, Facebook opened up the ability for top-performing page marketers on the platform to sell branded content against its social audience. Immediatley after, said Jay Rockman, Whisper director of marketing and business development, marketers showed interest in leveraging the company’s Facebook reach, which totals 250 million consumers a month.

5. Mountain Dew makes a foray into Oculus Rift VR: Mountain Dew is rolling out its first Oculus virtual reality effort as part of its “DEWcision 2016” campaign, encouraging fans to vote for one of its two new flavors: Baja Blast and Pitch Black.

6. Burberry wants to monetize its 40 million social followers: Burberry is widely recognized as a digitally sophisticated luxury brand, but it’s been hard to translate that into sales. In discussing the results, Burberry’s CEO and CCO Christopher Bailey and COO John Smith said they planned to turn its many social followers into new customers.

7. Snapchat Inches Toward Direct Response In New ‘X-Men’ Campaign: A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component.

8. Red Bull and GoPro Team Up to Create More High-Flying Videos: Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that’s expanding in multiple ways. For starters, Red Bull is now an equity partner in GoPro, getting less than 1 percent of the tech company’s Class A shares.

9. 6 brands that are getting Instagram video ads right: Facebook may still have a lead when it comes to brands pushing out video ads on the platform, but its visual social network Instagram is slowly catching up. From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks.

10. Chewbacca Mask viral video drives sales for Kohl’s, others: It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed watermelon video — and it’s throwing cold water on the idea that social/viral marketing can’t drive e-commerce sales.

11. Thomas Cook Cats on a Plane: Thomas Cook Airline has launched #CatsOnAPlane, a campaignfeaturing a team of furry testers trying out Thomas Cook Airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. The filming involved a 24-hour shoot with 10 cats – each with their own distinct personality – on an Airbus A330 and Boeing 767 at Manchester airport.

12. Star Trek Starfleet Academy Experience: Star Trek: The Starfleet Academy Experience is an joinstarfleetacademy.ca.) This scene was the subject of a front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, @jimmykirk2370.

13. Rekorderlig Silver Skaters: Set on the frozen Torneträsk, a lake in Lapland, Sweden, theRekorderlig Silver Skaters commercials centre on two skating brothers Henrik and Anders (named after Rekorderlig founders Anders Nanne and Henrik Dung), and their coach/singer Jarmo. The films depict a very pure moment in time, based in an unspoilt world which is stripped of technology with not a high rise office block in sight.

14. Under Armour Phelps: The Under Armour Phelps film is a last goodbye for an Olympic great — a personal story used to tell a bigger brand message. The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming invisible, both literally and metaphorically — a lifetime of training in the relentless pursuit of sporting greatness.

15. This Home Security Company Turned Phone Tree Hell Into a Cool Marketing Video: The home security company has staked its reputation on customer service—specifically, the promise that customers will get a live representative within two rings. So a small video team took to the streets with a cellphone and a simple exercise for passersby: Call our competition, and try to get a live rep. Then call us.

16. Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie:To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York City into chatbots.

17. How Adidas Originals is using Snapchat: Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat.