16 Major Updates From Snapchat, Facebook, Twitter & LinkedIn

Major social network updates from last week which includes Facebook video hub, LInkedIn debuts referrals, Instagram for business, Facebook Canvas ads.


1. No, What Facebook Hears On Your Phone Isn’t Triggering Ads: Facebook says conversations aren’t recorded or stored by audio discovery feature that suggests music and TV clips using ambient sound; Issue is getting renewed attention after Redditor was creeped out by ad he believes was trigged by a discussion about a cockroach killing.

2. Look Out, Amazon: Facebook Testing Dedicated Shopping Area & “Canvas” Ads For Retailers: Today, the social network introduced tests of two new e-commerce features, a dedicated shopping feed to give people a place to find products outside their News Feeds and an expansion to merchants of an immersive ad unit that will give people a fast-loading full-screen catalogue of items to buy.

3. Facebook says its messaging app is 1% finished – and that should make Apple and Google nervous:Facebook has enormous ambitions for its chat app, Messenger. So big, that it doesn’t even think of Messenger as an app. Facebook thinks of Messenger as a platform on which entire businesses will be built.

4. Sports site’s Twitter account suspended after NFL complains about GIFs: The NFL reignited a contentious debate today around copyright, fair use, and the explosive use of social media platforms to talk about and watch viral sports footage. Twitter suspended the account belonging to sports media organization Deadspin this afternoon after what appears to be alleged copyright violations related to the sharing of NFL footage.

5. Facebook says it won’t make companies pay to sell things through Messenger: Marcus told Wired’s David Rowan that Facebook doesn’t plan to take a cut of transactions that happen between companies and people via Messenger.

6. Pinterest Place Pins Now Allow Customers To Contact & Find Local Retailers: Starting this week, users of the Pinterest iOS app will be able to make phone calls and get directions to brick-and-mortar locations from within the app. They will also be able to see store hours and tips left by previous visitors.

7. Facebook Now Helps You Get Rid Of ‘Memories’: The daily reminder of stuff that’s happened on that day in the past can be awesome. It can also suck serious ass and trigger you into depression. I’m not kidding. I’ve had things pop up about events or people that made me shed a tear. Today, Facebook has launched controls to let you filter out some of those bad memories.

8. Snapchat To Shut Down Snap Channel, Laying Off Team, Changing Content Plans: Underscoring the complicated relationship between the tech world and traditional entertainment, Snapchat has done a course correction on its original content strategy, opting to shut down its Snap Channel permanently, leading to the departure of a number of employees, including Marcus Wiley, Head of Program Planning and Development.

9. Instagram Says It’s For Business Not Just Selfies With New Account: Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. 

10. Watch Out, YouTube: Facebook Is Finally Building A Video Hub: Today, Facebook announced a move that could start shrinking the gap. It is testing a dedicated hub for people looking to watch video on Facebook that will help “people discover, watch and share videos on Facebook that are relevant to them.” The test, rolling out first for a small number of people, will give people access to the video section via an icon at the bottom of the iPhone app or from the “Favorites” section on the left-hand side of the News Feed on the Web.

11. Facebook is working on its own real-time news notification app: Facebook is preparing to launch its own real-time news notification app in a bid to lure people away from Twitter. A source familiar with the matter confirmed to Mashable that the app is indeed in development, although a specific launch date has not been revealed.

12. Snapchat Expects Sponsored Selfie Filters To Reach Up To 16 Million Views At Max Of $700,000 per day: Data from a Snapchat sales pitch obtained by BuzzFeed News shows the company expects sponsored Lenses to rack up 11 million views per day Sunday through Thursday, 12 million views per day on Friday and Saturday, and 16 million views during holidays.

13. LinkedIn Debuts Referrals, Relaunches Recruiter With People-Matching Algorithms: LinkedIn — the platform used by some 380 million professionals for networking, job hunting, learning things and more — today took the wraps off two new products aimed at one of LinkedIn’s biggest groups of paying users: talent recruiters.

14. LinkedIn shows off Project Voyager, its new flagship mobile app: LinkedIn today gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks.

15. Hootsuite dives into employee advocacy with launch of Amplify app: Hootsuite has launched an employee advocacy application called Amplify to create “evangelical” employees throughout social media. A company can leverage its frontline employees–like sales people–empowering them to advocate on its behalf.

16. Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact: On Thursday, Facebook launched a new marketing partner track specifically aimed at providing small business solutions. The specialty track launches with retargeting platform AdRoll and email marketing provider Constant Contact receiving the Small Business Solutions badge.