15 Global Digital Marketing Campaigns That You Should Read This Week

Global digital campaigns of the week - British Vogue tests WhatsApp, Stella Artois be legacy, #BringBackTheBees and more

1. UNICEF Storybook Wedding: UNICEF has partnered with Bridal Musings, a wedding blog, to raise awareness of the impact of child weddings on young girls who are forced into marriage. “Weddings are supposed to be joyous and festive occasions, but this one is anything but a fairytale. About 15 million girls will be married as children this year – their right to a childhood ripped away.” The campaign is hosted at Bridal Musings and includes Instagram images, Twitter posts and the following YouTube video.

2. Aldi Gorilla with Chocolate Bunnies: Aldi UK has released a spoof TV advert providing an homage to the 2007 Cadbury Gorilla viral hit. Instead of playing along to Phil Collins “In The Air Tonight”, the Aldi Gorilla version has the gorilla playing the drums badly after comparing the price of a Lindt white chocolate bunny with a cheaper one at Aldi.

3. To raise awareness, Honey Nut Cheerios drops the bee: Honey Nut Cheerios is stripping the boxes of its bee mascot to raise awareness for the steep decline in the world’s bee population. To coincide with the five month campaign, which is only in Canada, General Mills has launched the hashtag #BringBackTheBees and a website to inform people about the plight.

4. Pigeons are monitoring London’s air pollution and tweeting the results: The once reviled birds are being put to use by British company Plume Labs, which has created a program called Pigeon Patrol U.K. This is how it works, the company straps air-quality sensors to a crack squad of elite pigeons from the U.K.’s large army of birds, which then take to the capital’s skies to monitor nitrogen dioxide levels. Instead of cooing, the company is tweeting out the results on its @PigeonAir Twitter handle.

5. Blue Moon Has New Campaign, Tagline: ‘Something’s Brewing’: Blue Moon has long portrayed itself as an artsy craft beer, most recently with stop-motion ads that show the brew’s ingredients being painted into a picture. But that approach has apparently gone stale with the newest generation of drinkers, prompting the MillerCoors-owned brand to update its marketing. The tagline “artfully crafted” is replaced by “something’s brewing” in a new campaign that seeks to redefine how the brand connects itself to creativity.

6. Time Out uses drone-filmed video for Nescafe native ad campaign: Just about every publisher has a native ad strategy. But Time Out is going one further, using drone-shot video as part of a native ad campaign for Nescafe, giving Londoners an aerial perspective of the capital at sunrise.

7. Stella Artois Be Legacy: Stella Artois is running “Be Legacy”, an advertising campaign celebrating its 600 year brewing heritage. Two commercials, “Sebastian Artois: the Entrepreneur” and “Isabella Artois: the Pioneer”, are inspired by historical moments of conflict, crises, and change.

8. Taco Bell’s Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu: Last week, Taco Bell launched 10 new breakfast items that cost $1 each, including a breakfast bowl with eggs and potatoes, a taco and a flatbread quesadilla as part of its ongoing push to make breakfast at Taco Bell “a thing” since initially launching it in 2014.

9. Ooredoo encourages fans to #StandForGood: Following on Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi, the company launched ‘Together We Do Wonders’, a sequel to the award-winning campaign, which will again feature Ooredoo’s Global Brand Ambassador, Lionel Messi.

10. British Vogue tests breaking fashion news alerts on WhatsApp: Publishers like The Huffington Post and BBC have used WhatsApp to send out breaking news alerts tell long-form stories, respectively. But Vogue believes it’s the first fashion magazine to join the messaging app (however, Glamour magazine is also testing the space). Since February, when New York Fashion Week kicked off, Vogue has been sending the latest runway looks and fashion news to followers’ phones.

11. World Child Cancer Big C: International charity World Child Cancer is raising awareness of the differing impacts of cancer on children in the UK and the developing world with the help of a new commercial, “The Big C”. Two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child.

12. Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are: The team launched a new phase of its #SpeakBeautiful campaign at South by Southwest Interactive today with a tool that breaks down which body-related words people use the most and when negative chatter peaks during the day.

13. Lloyds For Your Next Step: Lloyds Bank has launched a new commercial featuring the iconic black horse. At the heart of the Lloyds For Your Next Step campaign is a 60 second film, shot in super slow motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, starting and finishing at school, or a funeral.

14. We can teach each other: Dubai Cares promotional campaign “We can teach other” has won the Grand Prix for Good at the 2016 Dubai Lynx Awards. To get people to change the way they see charities, get involved and donate, Dubai Cares launched a skill exchange between the developed and the underdeveloped world. The exchange started over YouTube where kids living in poverty in Tanzania and Sri Lanka created DIY tutorials on how to create toys using everyday items such as plastic, cotton and wood.

15. Taco Bell playfully trolls food videos in new Instagram ads: Taco Bell has taken notice of the stratospheric rise of food videos popping up in social media feeds. To highlight the chain’s new $1 breakfast menu of egg-stuffed burritos and sausage-filled quesadillas, Taco Bell is rolling out three videos for Instagram playfully mocking food-creation films made popular by BuzzFeed Tasty and Tastemade.