1. Here’s what Twitter’s first ‘Promoted Moment’ looks like: On Sunday, MGM, Warner Bros. and New Line Cinema are purchasing the first “Promoted Moment” to promote its upcoming boxing film “Creed,” starring Michael B. Jordan. The stream will also include tweets and videos, similar to the tab’s other Moments, and will stay live for 24 hours.
2. Facebook Pushes Into Google Now Territory With Updated Mobile Notifications: Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders.
3. Twitter Unveils Tools for Tracking Brand Conversations: Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled today, is meant to give brands a “360-degree, real-time view” of their initiatives on the platform.
4. Twitter Hopes To Sell Moments & Woo More Users With World Series Ads: With user growth stagnant, Twitter is hoping to sell a new feature with old-school marketing. The social media network is launching a national TV advertising campaign tonight during the World Series. The first ad, called “Post-Season,” is a 30-second spot to introduce Twitter’s new Moments feature to sports fans. The ad highlights scenes from the Major League Baseball playoffs — Jose Batista bat flips, cursed Chicago Cub goat GIFs, spectacular catches in the outfield — as they appeared within tweets.
5. Twitter Stock Tanks on Stagnant User Growth, Lowered Expectations: Twitter’s user growth has clearly started to slow down, and that continues to hurt the business. The company lowered its expectations for the current quarter, sending its stock down as much as 12 percent in after-hours trading.
6. Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation: Hootsuite can help with that. The social media management company announced today that its offering free lead-generation tools, enabling all Hootsuite users to create sweepstakes and sign-up pages. Those are the two most popular features in Hootsuite Campaigns, an enterprise suite for managing contests, landing pages and UGC efforts that the company launched last year. One enterprise customer, Hootsuite said in a blog post, was able to generate 97,000 leads during a four-week sweepstakes campaign.
7. Facebook updates Messenger with Message Requests, attempts to kill phone numbers: Facebook is starting to roll out a new way for people to contact you without needing your phone number. All they’ll need is your name and Facebook Messenger. As a consequence of such action, your message inbox will be consolidated so that you won’t have that “Other Folder” anymore, and you can accept or ignore new requests without the sender noticing.
8. Facebook’s LiveRail Cans Some Ad Network Customers As It Goes Direct-To-Publisher: Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries.
9. YouTube Red is now available: get rid of ads and watch videos offline for $9.99: Starting now, you can pay $9.99 per month and never see another ad on YouTube again. The company’s YouTube Red subscription service, which removes ads and includes other perks like offline playback and background audio, officially launches today in the United States. Beginning next year, YouTube Red will also offer exclusive content from some of the platform’s biggest stars.
10. Twitter plans to make money off 500 million logged-out visitors: According to Re/code, however, 500 million people view and consume Twitter content every month without ever logging into an account, resulting in the platform’s newest plan to attempt to make money off people who don’t log in.
11. LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue: LinkedIn reported a very strong third quarter in its latest earnings announcement on Thursday. The social network reported total revenue of $780 million, a 37 percent increase year-over-year. The company’s Marketing Solutions division saw annual revenue increase 28 percent, while Talent Solutions and Premium Subscriptions saw revenues go up 46 percent and 21 percent, respectively, compared to a year ago.
12. Facebook just made it easier to share content from other apps: Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook. The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with.
13. Facebook’s ‘2G Tuesdays’ simulate super slow internet in the developing world: In an attempt to understand the millions of people in emerging markets who only have access to slow internet connections, Facebook is adopting a new opt-in initiative called “2G Tuesdays.” Facebook employees logging into the company’s app on Tuesday mornings will be able to switch to a simulated 2G connection for an hour, making profiles, pages, photos, and videos load slower than they usually do on the 3G and 4G connections nearly ubiquitous in the United States.
14. Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs: Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.”