1. Air India’s Younger Maharajah Faces Turbulent Times On Twitter: Air India’s new mascot is a younger avatar of the old Maharajah, but initial responses on social media do not agree. The new mascot faces massive backlash on Twitter. Read more here.

2. #icicibankpay: ICICI Bank’s Reply To Kotak’s #Hashtagbanking: Following the recent launch of Kotak’s Jifi Saver, ICICI bank has now launched ICICIbankpay for real-time fund transfers,p repaid mobile recharges and to check balance. Read more here.

3. Why Did Twitter Acquire India’s ZipDial: Twitter has acquired India’s ZipDial. We look at the reasons why Twitter acquired the missed call company from Bangalore. Read more here.

4.  [Case Study] How An Insurance Brand Created A Friendlier Image By Hosting Stand-Up Comedy On Twitter: Case study on #StandUpOnTwitter, a Twitter and YouTube led campaign by HDFC Life where stand up comedy themed around ‘bad investments’ was streamed online, along with Twitter contests to build buzz. Read more here.

5. Why This Agency Decided To Shut Down Despite Having A Healthy Turnover: In a guest post Saurabh Parmar – Founder & CEO Brandlogist Communications write why he decided to shut down his agency even while it was doing good. Read more here.

6. How A Facebook Post Taught McDonald’s That It Can’t Throw Out A Street Kid In India And Get Away With It: McDonald’s is facing an extreme PR crisis after a Pune staff threw out an impoverished child from the JM Road outlet, saying such people aren’t allowed in. Read more here.

7. #8HappyEndings, Characters On Twitter & More: How DBS Bank Is Leveraging Social Media For Chilli Paneer 2: Chilli Paneer 2 by DBS Bank is making great use of technology and social media for its storytelling campaign to build brand awareness. We take a detailed look at the various activities for CP2. Read more here.

8. Dabur Vatika Redefines Beauty In Its New #BraveandBeautiful Ad Film: Hair care brand Dabur Vatika’s latest ad film ‘Brave and Beautiful’ celebrates woman cancer survivors and is also inviting them to share their stories. Read more here.

9. The Evolution Of Line India: From Messaging To A Content Discovery Network: Interview with Damandeep Singh Soni, Line India to understand how the messaging app has evolved in the country with its offerings such as Line messaging, games and voice call. Read more here.

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10. When Ranbir Kapoor Was On Six Different Social Networks For Six Hours: To launch the A6000, Lenovo got Ranbir Kapoor on social media for six hours on six different social networks. We look at how the campaign was implemented on social media. Read more here.

11. Lay’s Comes To The Rescue Of Cricket Fans With #YehGameHiHaiTasteKa: Lay’s India has launched its latest campaign ‘Yeh Game Hi Hai…Taste Ka’ for the ICC World Cup where the focus is on the mismatched times of the matches. Read more here.

12. From Accolades To Being Trolled. Bangalore Police Facing The Heat On Social Media: Bangalore City Police has been quite effective in using social media specially Twitter under M N Reddi but they are now getting trolled too. Time for them to get ready for this too. Read more here.

13. Good Day Chunkies Spread A #ChunkieSurprise On Twitter: Good Day Chunkies by Britannia available only on Amazon, is spreading awareness on social media through a unique #ChunkieSurprise on Twitter. Read more here.

14. Why Indian Government Should Mandate Facebook, Twitter To Set Up Servers In India: Indian government is framing a legal framework mandating social media companies to set up local servers. We look at how this makes rational sense. Read more here.