14 Lighthouse Insights Stories You Don’t Want To Miss

Best of the Indian social media stories of the week which include Mobile Marketing, Mobile messaging, Social Media Analyitcs Trends in 2015, Sachin Kalbag's interview

Mobile Marketing Trends 2015-min

1. How Mobile Marketing ​In India Is Going To Evolve In 2015: Mobile marketing experts share their thoughts on how the space is going to evolve in 2015. Read more here.

2. ​How Mobile Messaging In India​ Is Going To Evolve In 2015: Thoughts from WeChat India, Hike, Mixit India, Haptik, Reel Video messaging app on how mobile messaging in India will evolve in 2015. Read more here.

3. How Social Media Analytics Is Going To Evolve In 2015: Industry experts from social media analytics share their thoughts on how social media analytics is going to evolve in 2015. Read more here.

4.  How Social Media Is Going To Play Out For Online Publishers In 2015: Online publishers talk about how social media is going to evolve for them in 2015. Read more here.

5. Twitter Trolls Jackky Bhagnani After Youngistaan Gets Nominated For Oscars: After news spreads on Twitter that Bollywood movie Youngistaan is eligible for this years Oscars, Twitter has a field day trolling Jackky Bhagnani. Read more here.

6. Subramanian Swamy’s Parody Account On Facebook Is The Clear Winner: Subramanian Swamy’s unofficial FB page considered to be his page got deleted by Facebook. This comes after Swamy complained about the parody page which remains intact . Read more here.

7. What Happens When Rajinikanth’s Characters Are Re-imagined As Minions: Gautham Raj re-imagines each of Rajinikanth’s reel-life characters as these cute minions. Creatives shared by Minimal Kollywood Posters go viral on social media. Read more here.

Rajinikanth Minions

8. Influencer Marketing - A Double Edged Sword - Amaresh Godbole: Guest post from Amaresh Godbole that talks about how Influencer Marketing should be done, where it has been done right and how Indian brands stacking up. Read more here.

9. How Potency Of PR Can Best Be Leveraged With Digital - Karan Bhujbal: Karan Bhujbal talks about the potency of PR which can best be exploited by integrated campaigns, getting insights of the target audience and delighting customers. Read more here.

10. Sachin Kalbag On The Impact Of Social Media On Publishers And Competition From Sites Like BuzzFeed: Sachin Kalbag, Editor MidDay talks about social media’s effectiveness for publishers, credibility of it and competition from BuzzFeed and ScoopWhoop. Read more here.

11. 2014: The Year Of The Selfie Campaigns In India: A list of Indian selfie campaigns in 2014. Read more here.

12. The 11 Best Content Co-Creation Campaigns Of 2014: A list of the best Indian co-creation campaigns of 2014. Read more here.

13. The Best Influencer Marketing Campaigns Of 2014: The best of 2014 Indian campaigns that leveraged online influencers for a new product launch or to build brand awareness amongst their followers. Read more here.

14. The 7 Trends That Caught On In Indian Social Media Marketing In 2014: In which we revisit 2014 to look for patterns in the social media and digital media marketing space that saw social tagging, new selfie avatars, digital storytelling, innovative content co-creation campaigns and more. Read more here.