1. How A Stammering Standup Comedian Is Rejuvenating Nescafe India In New Ad #ItAllStarts: Nescafe India’s new ad #ItAllStarts is rejuvenating and makes the brand more contemporary. The ad launched exclusive for online has got more than 300K views. Read more here.

2. How Cinthol Proves It Is Alcohol-Free With The #DeoItYourself Ball Pen Art Project: Godrej Cinthol has launched the #DeoItYourself Ball Pen Art Project, through which it demonstrates what alcohol based deos can do to your skin; here we look at the digital and social activities of the launch. Read more here.

3. Himani Kapadia - From Being A CA To Managing Director At DigitasLBi, India [Video]: In this video interview Himani Kapadia, MD at DigitasLBi, India talks about her early days, shift from chartered accountancy to a digital agency and how digital offerings have changed with time. Read more here.

4. How DBS Bank Is Building Brand Awareness Through The Love Story Of A Singaporean Boy And A Mumbai Girl: DBS Bank, one of Asia’s leading financial services group, has launched Chilli Paneer, a film with the aim to build brand awareness and consumer engagement, here we look at the social media activities. Read more here.

5. Sujit Ganguli On Mobile Marketing & Customer Support Via Social Media At ICICI Bank [Video]: In this video interview  Sujit Ganguli, Senior GM, Brand & Corporate Communications, ICICI Bank talks about mobile marketing and customer support via social media. Read more here.

6. 8 Things Marketers Should Know On The State Of Mobile Advertising In India: Opera Mediaworks new report on the State of Mobile Advertising provides data on device adoption, ad types and mobile consumption pattern in India. Read more here.

7. Abhishek Razdan On His Early Days And What Triggered The Shift From Advertising To Digital: Abhishek Razdan, EVP & Business Head at Jack in the Box Worldwide, Mumbai talks about growing up in Raipur, joining advertising and the reason to shift to digital marketing. Read more here.

8. Here’s How Indian Army, Twitter India, @JKFloodRelief, Google And Others Are Helping #KashmirFlood Victims Via Online: The article looks at how Indian Army, Twitter India, @JKFloodRelief, Google India, Aircel and others are helping people devastated by the #KashmirFloods #JKFloodRelief. Read more here.

9. What We Do On Mobile Is The Bigger Question Since Everyone Is Saying Let’s Do Mobile - Kushal Sanghvi [Video]: Kushal Sanghvi, Business Head at Reliance Entertainment and Digital talks about mobile marketing, how important and challenging the medium is. He also talks about the social and digital media campaigns done by the firm in H1, 2014. Read more here.

10. Now Chat Anonymously With Your Facebook Friends Using Cloakd [Review]: Review of Cloakd android app that lets you interact with your Facebook friends anonymously. Read more here.

Cloakd Android App

11. #Selfies4School: Vodafone Foundation Partners With Breakthrough To Keep Girls in School: Vodafone Foundation and NGO Breakthrough have launched #Selfies4School, where for every selfie uploaded for the cause, Vodafone foundation will send 10 girls to school. Read more here.

12. 9 Things Marketers Should Know About The State Of Digital Advertising In India 2014: 9 primary findings of the ‘Digital Advertising in India 2014’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International. Read more here.

13. 10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014 & 2015: Leading global media network, Carat has published Carat Advertising Spend Forecast – Sept’14. Here we have pulled out 10 data points that a marketer should know about global advertising. Read more here.

14. Chaaya Baradhwaaj - From Being An Accidental Journalist To Leading BC Web Wise [Video]: Chaaya Baradhwaaj, Founder BC Web Wise talks about her 15 year journey as an entrepreneur, her small business ventures as a child and then the accidental shift to journalism. Read more here.

 

 

Prasant Naidu

Founder and Editor at Lighthouse Insights.

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