14 global digital marketing campaigns that you should read this week

Global digital campaigns from last week - ESPN hacks Facebook links to look like native video, Inside Burberry’s restructuring plan, The Economist ditches Pinterest and Tumblr to focus on LinkedIn, and more

Buster the Boxer Bounces for John Lewis: UK retail chain John Lewis has launched the 2016 Christmas advertising campaign, “Buster The Boxer”. The commercial tells the story of a six-year-old girl called Bridget who loves to bounce, and her family’s dog Buster.

ESPN hacks Facebook links to look like native video: From paying celebs to post articles to experimenting with live stunts, some publishers are attempting to monetize their Facebook pages by any means possible. ESPN, which has already pulled back from Instant Articles so it can monetize users on its own platforms, displays a play button in the thumbnail image for some of the static links it posts on Facebook.

Inside Burberry’s restructuring plan: Burberry, in the midst of a massive restructuring, has yet to reap financial benefits from its efforts to right the ship. On Wednesday, the British fashion house posted another dismal earnings result, this time for its half-year report. Overall revenue slipped another 4 percent to $1.4 billion, while adjusted profits slipped 24 percent to $181 million during the six-month period ending on September 30.

Argos Christmas Yetis on Ice Skates: British online retailer Argos is running a Christmas advertising campaign featuring five eight-foot-tall neon yetis, skating through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

DOT Braille Smart Watch: The DOT Braille Smart Watch project has won the Grand LIA for Design at the 2016 London International Awards. Developed in South Korea, DOT the first Braille Smartwatch sets out to provide an interactive device for blind and visually impaired people, to be launched later this year. Online at dotincorp.com, the patented DOT Active Braille Technology reduces size, weight and price by more than ten times compared to existing digital Braille reading devices which rely on piezo-electricity.

Inside Turner’s plans for international digital expansion: Turner Broadcasting is scouring Europe and beyond for people to staff its new international digital division which will officially launch on January 1.

Facebook threatens LinkedIn with job opening features: Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay the social network to get their open position in front of more candidates.

Lockheed Martin Field Trip to Mars: Lockheed Martin’s Field Trip to Mars project has won the Grand LIA for both Branded Entertainment and “The New” at the London International Awards, following on from the five Gold Lions won at Cannes Lions Festival in June. As sponsor of the 2016 U.S.A. Science and Engineering Festival, Lockheed Martin launched a wider initiative, Generation Beyond, to inspire and engage the scientists and technologists of tomorrow.

This Republican Super PAC Created a YouTube Influencer to Woo Young Voters: In the hopes of coming across as more relatable for younger audiences, Congressional Leadership Fund, a Conservative Super PAC, has created its own YouTube spokesperson as the star of 11 ads across eight competitive congressional races. The series, “Real Talk with Ruth,” aims to give viewers a break from the traditional attack-ad format used in the gritty game of politics.

YouTube pushes talent to the fore with #madeforyou ad campaign: YouTube is harnessing the star power of some of its most popular talents with its #madeforyou campaign highlighting the video creators who have accrued vast fanbases by curating feeds based on topics as diverse as science and poetry.

The Economist ditches Pinterest and Tumblr, renews focus on LinkedIn: In a platform world, publishers face tough decisions on where to place their resources. In August, the Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.

River Island Design Forum x Lou Dalton: River Island’s fashion film, “Design Forum Collection”, featuring work by men’s fashion designer Lou Dalton, has won a Grand Prix award at the Ciclope Festival of Craft, held in Berlin. The 2:30 minute film features Scottish model Connor Newall in a set of rural scenes, wearing elements of the 13-piece collection created by Lou Dalton.

Jamie xx Gosh: Jamie XX music video “Gosh” has won one of the Grand Prix awards at the Ciclope Awards for film, held in Berlin, Germany. The music video, directed by Romain Gavras, was released in July to promote the track taken from the album, In Colour. The Jamie XX Gosh music video is set in Tianducheng, a gated community in the province of Hangzhou, China, built as a replica of Paris.

The NFL is producing a virtual reality video series exclusively for Google: If anything can bring virtual reality into the mainstream, it’s NFL football, right? Google sure hopes so. The NFL announced on Thursday a new nine-part, virtual reality limited series for YouTube and Google’s new smartphone-powered VR headset, Daydream.