14 global digital marketing campaigns that you should read this week

Global digital marketing campaigns from last week - Fashion brand AllSaints uses Instagram as a sales channel, Goal is using Facebook for global reach, Intel commercials make fun of Michael Phelps’, and more

Fashion brand AllSaints uses Instagram as a sales channel: AllSaints, the London fashion brand has made it possible to shop for clothes directly from its Instagram page. Users who click the URL in the AllSaints Instagram bio are directed to a webpage powered by software company Olapic that replicates its feed of pictures. Clicking on a picture will direct the user to buy the item featured in said picture on the AllSaints website.

Bustle bets big on memes and illustrations: For Bustle, women’s news and lifestyle site, playful drawings are a key part of its brand-building strategy. A comparison of how many items are bought on a grocery trip on a normal day to one where you’re “slightly hungry” sits snugly alongside a pie-chart on why yoga pants are so popular, serve to get its readers clicking.

Energizer Bunny Bigger Better Bunnier: Energizer has relaunched the Energizer Bunny in a new set of commercials. After 27 years of drumming across the screen, the Energizer Bunny is still going – and now, he’s got a whole new look. Camp + King worked with Mill+ and Director Robert Sethi to put a modernized spin on the brand in a series of CG spots for Energizer’s latest campaign, allowing the fluffy icon to fully embrace his one-of-a-kind personality with ‘Bigger, Better, Bunnier’ animation and character design.

‘School of Guac’: Chipotle courts millennials with a Snapchat show: Struggling to regain its footing after a series of food contamination crises in recent months. Chipotle is rolling out a weekly show on Snapchat called “School of Guac” to target 13-24-year-old college students. The show, which is basically a slickly produced Snapchat post, is shown at  3 p.m. on Tuesdays. The idea is to build appointment viewing for the Snapchat Generation.

How The Sun uses Facebook to build audience, since dropping its paywall: National tabloid The Sun has learned a lot since dropping its paywall last November. Coming out from behind the paywall a year ago, it found itself with zero search equity. The Sun is working hard at getting its organic search back to its pre-paywall levels, but it’s been Facebook which has helped the publisher get its traffic back on track so fast.

CoverGirl names James Charles as first ever CoverBoy: CoverGirl, one of the most iconic makeup brands, named James Charles as their first ever CoverBoy. James Charles, 17 years old, is the newest face of the brand, as well as being a social media makeup tutorial superstar. James Charles will get the opportunity to work with brand ambassador Katy Perry and be featured in print, TV and digital ads, which they announced on Instagrams.

Intel commercials make fun of Michael Phelps’ world’s slowest computer: Intel will begin airing several commercials soon with Michael Phelps, where actor Jim Parsons makes fun of Phelps for having the world’s slowest computer. The series of short segments shows the Olympics swimming star making the “Phelps face” because his computer is so slow.

Homeless Young People – Get them to a safe place: The charity End Youth Homelessness has launched a campaign on World Homeless Day, Monday October 10, to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets. The campaign, “Get Them To A Safe Place”, features an online film, targeted wall art and posters.

Channel 4 launches elaborate multi-platform campaign for ‘Humans’ season two: To get fans excited for the October season two premiere of the science fiction drama “Humans”, Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning ‘Synths’, the series’ life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners.

How football site Goal is using Facebook for global reach: Football news site Goal has global ambitions. Goal was one of the first publishers to start experimenting with Facebook Live a year ago, and has since published over 200 streams in countries including the U.K., France, Italy, Spain, America, Brazil and Argentina. Rather than create generic content and seed it out to all countries, the editorial teams (350 in total) in each country create Facebook Lives in their native languages.

Why Insider is betting on Instagram Stories instead of Snapchat: Many publishers have been busy building up Snapchat content teams, but Business Insider’s distributed arm, known as simply Insider, is focused more on Instagram. The media brand has two producers from its website content team leading the effort, with the goal of publishing daily stories on each Instagram account that feature at least 10 different photos and videos.

GoldieBlox uses influencers to sell toys to young girls: Toy brand GoldieBlox, focused on young girls, is using do-it-yourself videos to reach girls and their mothers. GoldieBlox introduced “Toy Hackers” last month, a light-hearted weekly DIY YouTube series showing GoldiBlox protagonists taking on a secret mission and building something out of household items.

Avon calling: With a brand makeover, the beauty company targets millennials: Struggling to attract new sales reps — its famous army of Avon ladies — New Avon is looking to refresh its brand to appeal to a younger generation. And so “This Boss Life,” campaign with its message of independence and you-go-girl self-empowerment, aims to recruit more sales reps.

Adidas’ dark social experiment is darker than initially thought: Adidas launched its dark social experiments three months ago with ambitious plans, but so far has no “major learnings”, indicating user engagement is harder to track than it initially thought. It is the first time the brand has had one-to-one access with its hard-to-reach consumers, and taps into its ambition to become “the most personal brand”. To track the untrackable, Adidas is using WhatsApp to build hyper local communities in cities across the world, in what it dubs dedicated ‘squads’.