13 Major Updates From Twitter, Facebook, Google & LinkedIn

Social network updates from this week which includes Facebook Conversion Lift measurement tool, LinkedIn Messaging service, Facebook Immersive Mobile ads, Youtube subscriptions


Google  updates

1. Google Doesn’t Just Have a New Logo. It Has a Whole New Look for the Mobile Age: The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google’s many digital services, from search to navigation.

2. Expandable Native Gmail Ads Now Available To All In AdWords: Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads.

3. Youtube subscriptions are coming: According to this weekend’s report, the subscription options are going to be in place before the end of the year. The Verge says that “multiple sources” have confirmed that the site is about to “get serious” about a paywall plan, with music videos and as-yet-unspecified premium clips first in line. Apparently some content could be made free for a certain amount of time before requiring a fee to view.

4. Google+ Still Kicking: Collections Now Available In The iOS App: Collections, which gives Google+ users the ability to create topic-based streams, now has a home on Apple devices.

5. Google Declares War On App Install Problem It Helped Create: Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those annoying might have issues with Google’s own pushing of apps in search.

Twitter updates

6. Twitter tests Snapchat-style photo filters for the VMAs and US Open: You may have been too focused on Kanye West’s presidential run to notice last night, but Twitter is experimenting with Snapchat-style, location-based photo and video filters around big events.

7. Twitter Ads Are Now Available Pretty Much Everywhere: Twitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active advertisers.

Read also: 4 Ways In Which Small & Medium Businesses Can Leverage Twitter’s Self-Service Ad Platform

Facebook updates

8. Inside Facebook’s plan to build a better school: How Mark Zuckerberg’s philanthropy led to the company’s newest product – Facebook and Summit’s K-12 Education Project

9. Facebook Starts Testing Immersive Mobile Ads: After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format.

Read also: How Facebook & Twitter Are Reaching Out To Small & Medium Businesses In India

10. Facebook Makes It Easier To Optimize Ad Campaigns Based On Conversions: Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach.

11. WhatsApp now has 900M monthly active users: WhatsApp today passed 900 million monthly active users, according to founder Jan Koum.

LinkedIn and Tumblr updates

12. LinkedIn ‘finally’ redesigns ugly messaging service: LinkedIn’s miserable messaging tool is getting an upgrade. Users griped about the clunky and confusing interface that made it difficult to tell if messages were responded to, bugs preventing notes from being sent and an overall ugly experience.

Read also: Why LinkedIn Has Slashed Referral Traffic For Publishers, Yet Again

13. Tumblr makes its ‘reblog’ tool mobile-friendly, prompts outrage from teens: Tumblr redesigned its reblog tool, and teens are already rebelling. The Yahoo-owned blogging platform announced that it’s revamping how reblogging (or, in more simpler terms, reposting of a user’s post to his or her own blog) looks by making it more streamlined in appearance.