13 Major Updates From Facebook, Snapchat And Instagram

Major updates from social networks that include Vine love music, Facebook freebooting problem, YouTube’s New Gaming Platform, Facebook Donate button

1. Facebook Passes Milestone: 1 Billion Users In A Day: More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time, founder and CEO Mark Zuckerberg reported in a Facebook post today.

2. Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger: Facebook announced today that it is working on a personal assistant service called M. The service within Facebook’s Messenger application will answer user queries and provide recommendations for gifts for friends, places to dine, et cetera.

3. Facebook Signals That It Will Start Cracking Down On Video Piracy: Responding to criticism of rampant “freebooting,” the social network says it’s testing a new system to improve its video matching technology and create a stronger barrier against pirates.

4. Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall: The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, placement and optimization of ads—for the first time.

5. Will Facebook’s New ‘Donate Now’ Buttons Be a Boon for Nonprofits? Today, the social giant launched a “Donate Now” button organizations can plug directly into their Pages and ads to aid fundraising efforts. The American Cancer Society is already using the button, which sits right next to the “Like” button on its page, prompting users to make a donation directly through Facebook by typing in their credit card information.

6. YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers: Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform’s most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers.

7. Tumblr Helps Mobile Developers Distribute Content with In-App Sharing: At Yahoo’s first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.

8. Snapchat charging brands for video ads viewed less than a second, according to buyers: Snapchat is charging advertisers for “zero-second video views,” according to industry insiders, who said the pricing system has brands worried that they’re paying for unseen ads. Brands pay every time an ad loads, even if a user didn’t spend a full second with the video, according to a number of advertising sources with knowledge of Snapchat’s viewability standards.

9. With Back to school channel, Snapchat woos college kids, marketers: Snapchat is all about back to school right now. The app has given students a channel to broadcast their return to college and high school, and it has landed some big-name advertisers looking to reach this young crowd.

10. Mashable, IGN and Tastemade to join the growing Snapchat Discover publisher roster: Mashable, IGN and Tastemade are all set to join Snapchat’s Discover section later this week. The three publishers will join the social media outlet’s video content distribution this week adding to existing partnerships from Buzzfeed, Daily Mail, Vice, National Geographic, People, Cosmopolitan, Comedy Central, ESPN, the Food Network, iHeart Radio and CNN.

11. The traffic LinkedIn drives to publishers has dropped 44 percent this year: LinkedIn used to be a steady referral source for many publishers. But that’s changed as the social network for professionals has prioritized its own media and its contributor network. For the first eight months of the year, referral traffic to SimpleReach’s 1,000 publisher base declined 44 percent, according to the firm, which provides industry content performance measurement and distribution.

12. Instagram Moves Beyond The Square & A Few Brands Test The Waters: The visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.

13. Vine Love Music: Vine, the six-second looping video app from Twitter, has today announced a significant feature update that brings more attention to the audio in users’ videos. Starting tomorrow (Friday), Vine users will have more control over their vines with the ability to add music to their content.