13 major updates from Facebook, LinkedIn, Twitter, Instagram & Snapchat

Social network news from last week - Twitter DMs get read receipts, LinkedIn adds conversion tracking for sponsored updates, Facebook tests newsfeed feature called ‘what friends are talking about’, and more


Facebook wants to be more like Twitter – tests ‘what friends are talking about’ on newsfeed: As it moves to prioritise updates from families and friends, Facebook is now testing new compressed updates which emulate the snackability of Twitter posts. The social network is reportedly testing a newsfeed feature called ‘what friends are talking about’ on Android.

eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year: Emarketer expects Snapchat ad revenue to hit $935.5 million in 2017 and $1.7 billion in 2018, with a growing share of that revenue from outside the US. The opportunity is expressed in the gap between Snapchat’s nearly 32 percent penetration among social network users (US) and its tiny share of ad revenues flowing into social networking: 2.3 percent.

Vogue magazine lands on Snapchat Discover as New York Fashion Week kicks off: Vogue has become one of Snapchat’s official ‘Discover’ partners in the US, launching its feed on the app just ahead of New York Fashion week. The magazine’s exclusive debut feature on the messaging app gave fans a sneak peek inside the Malibu home of Australian model Miranda Kerr.

Your Facebook friends can actually cheer you up: A study (conveniently co-written by Facebook) has found that “personal interactions on Facebook can have a major impact on a person’s feelings of well-being and satisfaction with life just as much as getting married or having a baby.”

Twitter now has an emoji for every NFL team: Twitter announced today (a day before tomorrow’s NFL season opener) that they made a custom hashtag emoji for every NFL team. There is also a #TNF hashtag for Thursday Night Football that shows the NFL logo on a helmet. Like Twitter’s other emojis, these can be activated by tweeting a certain hashtag.

Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone: Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories. Coinciding with the Local Stories pullback, Snapchat has laid off around 15 employees who curated the Local Stories feeds.

LinkedIn adds conversion tracking for sponsored updates: LinkedIn has added new capabilities to its Campaign Manager tool to help advertisers interested in measuring how many leads, sign-ups, downloads, and purchases came about through their sponsored updates. LinkedIn’s conversion tracking will provide specific details about which users are clicking through on sponsored content and text ads and which are becoming customers.

Instagram is building new zoom, filter, and GIF features for the iPhone 7 camera: The iPhone 7’s powerful new camera features will be getting the spotlight in an upcoming version of Instagram. Ian Spalter, Instagram’s head of design, appeared on-stage at the iPhone 7 launch event to demo the iPhone-inspired upgrades coming to his app. The iPhone 7 Plus telephoto zoom lens will be usable by dragging a single finger up and down in Instagram.

LinkedIn boosts its publishing credentials with refreshed desktop interface: LinkedIn is rolling out an update to its desktop publishing tools today, as the soon-to-be Microsoft-owned company seeks to make its platform stickier for writers and readers. The interface sports a cleaner design, with the editing pane now stretching the full width of the screen. It is easier to add, edit, and resize multimedia objects, in terms of how they’re aligned alongside the text.

Facebook boldly emojis where no emojis have emoji’d before: Facebook is marking the 50th anniversary of Star Trek, in a few different ways. First, there’s a personalized greeting appearing atop News Feeds of users who’ve liked or otherwise interacted with Star Trek or sci-fi content on FB, and there’s also a special custom profile frame you can apply to your primary display pic. Finally, there are redesigned reaction emoji inspired by key characters form the series.

Twitter direct messages finally get read receipts, and yes you can turn them off: Twitter announced today a handful of upgrades coming to its messaging service on iOS and Android, introducing read receipts, typing indicator bubbles, and detailed previews for links — the latter being a noteworthy change for a social network that once banned external links in DMs.

Facebook makes it easier for brands to cross-post videos produced by publishers: Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves.

Twitter kills live notifications button only a day after rolling it out: Twitter had rolled out a new button yesterday that lets you subscribe to live video notifications for individual accounts. This feature was slated to make live video more prominent globally, across its platform. However, Twitter has rolled-back on this feature explaining that it’s ‘experimenting with different ways to discover live video on Twitter.’