13 Lighthouse Insights Stories You Don’t Want To Miss

Best of the week from Lighthouse Insights - #AAPSweep, #SayItWithSilk, Britannia Bourbon launch, WAT Consult Acquired By Dentsu Aegis, Internet.org For India

1. 20 Hilarious Tweets On The #AAPSweep: AAP winning Delhi elections creates a tsunami on social media. We have curated 20 hilarious tweets on #AAPSweep. Read more here.

2. Twitter Reacts Hilariously To Kejriwal Meeting Modi: AAP Founder Arvind Kejriwal met Indian PM Narendra Modi today, both looked as if they have left the past behind but Twitter made sure to troll them. Read more here.

3. New Mentos Brings Angry Chickens On Twitter For The #FarakPadega Campaign: For the promotions of the new Mentos, the brand has launched #FarakPadega campaign that has angry chickens with personified Twitter profiles talking to fans. Read more here.

4. With #DoThumbThing Flipkart Seeks To Boost Its Mobile Commerce: Flipkart’s latest digital campaign #DoThumbThing urges consumers to use its mobile app, in a bid to encourage mobile shopping with the help of app offers and contests. Read more here.

5. Milton’s First Brand Campaign #KuchNayaSochteHain Lacks New Thinking On Digital: Milton’s first brand campaign “Kuch Naya Sochte Hain” is made up of TVCs that center around an army man and his smart wife who uses Milton’s innovative products to cater to the tough conditions he lives in. Read more here.

6. A Visually Impaired Photographer Clicks Beautiful Pictures For Lux Perfume Portraits: Lux’s new ad film ‘Perfume Portraits’ illustrates how a fragrance can redefine a woman’s beauty by having a visually impaired photographer take beautiful pictures of Katrina Kaif. Read more here.

7. #SayItWithSilk - Cadbury Silk Asks Fans To Make Everyday Stories Special This Valentine’s Day: To promote its limited edition packs this valentine’s day, Cadbury Silk started a Twitter contest asking how users would make every day stories special, the best ones got personalized doodles with hamper. Read more here.

8. JSW Steel Banks On Women Power For New #WillOfSteel Campaign: The new ‘Will of Steel’ campaign by JSW finds inspiration from Geeta Phogat, a Commonwealth Games Gold Medalist in wrestling after overcoming many societal hurdles. Read more here.

9. #SecondChance: Max Life Leverages Digital Storytelling To Sell Insurance Online: Max Life uses real life stories for its ‘Second chance’ campaign where the insurance brand is trying to spread awareness on the need for life insurance. Read more here.

10. Why The New Britannia Bourbon Was Launched As A Smartphone: Britannia Bourbon relaunched with a vibrant packaging, brand new TVC and an interesting digital campaign to connect with today’s youth, on its 60th year. Read more here.

11. Inside Story Of How WAT Consult Got Acquired By Dentsu Aegis Network: The inside story of the acqusition of WAT Consult by Dentsu Aegis Network India with thoughts from Rajiv Dingra, Ashish Bhashin and Sanjay Mehta. Read more here.

12. Indian Dating Apps Are Breaking Stereotypes Around Valentine’s Day: This year Indian dating apps like Woo, TrulyMadly are trying to break stereotypes and are interacting with users beyond contests on social media. Read more here.

13. Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality: Facebook and RCom have launched Internet.org in India to connect a billion people to Internet triggering a debate on net neutrality. Read more here.