13 Lighthouse Insights Stories You Don’t Want To Miss

Best of the week from Lighthouse Insights which includes Best Father's Day Ads, Oreo India #PopIt, #MRFRainDay, Being Indian YouTube, Nivea #BanBodyOdour, etc.

SBI Life #Papahainna

1. How Being Indian YouTube Channel Is Winning Over Millennials: Sameer Pitalwalla owner of YouTube channel Being Indian talks about channel’s popularity, the content strategy, benefit from Facebook videos and the road ahead.

2. The Most Endearing Father’s Day Videos Of 2015: A curated list of the best Father’s Day videos by Indian brands in 2015.

3. Oreo Goes Everything Pop For #PopIt, One More Interesting Way To Play With Oreo: Oreo India’s ‘Play with Oreo’ global campaign now moves to second stage with #PopIt, where the cookie brand is demonstrating fun ways to pop the cookie with visuals and video snippets.

4. How Asia Has Become The Fastest Ad Revenue Market For Facebook: Asia for the first time has become the fastest growing ad revenue market for Facebook. We look into how Facebook with its 3 major ad products cracked Asia.

5. 4 Changes Advertisers Should Know About The Improved Facebook Ads Manager And Power Editor: Facebook is making major improvement to its ad interfaces. Ads Manager and Power Editor tools will be given upgrades to drive measurable business objectives.

6. 5 Ways In Which Facebook Is Making Itself Exciting For Business Owners: In this first half of 2015 Facebook introduced five features that make the network exciting for business owners and retailers.

7. 10 Global Digital Marketing Campaigns That You Should Read: Best of global digital campaigns from the week which includes Periscope for Rugby Tweetcheers, #ReachUp Coca cola, among others.

8. 14 Major Updates By Facebook, Twitter, Pinterest From This Week: 14 major updates from Facebook, Twitter, Pinterest and Google from this week that marketers need to know.

9. How #MRFRainDay’s Self Tweeting Smart Cloud Connected With Millennials Of Mumbai: MRF Tyres with Experience Commerce created a self-tweeting Smart Cloud for the 2015 RainDay campaign. The idea was to create conversation with millennials on online & offline.

10. Taking A Look At Zee Khana Khazana’s #InstaCookBook Content Strategy On Instagram: Zee Khana Khazana’s first ever Instagram cookbook, #InstaCookBook has been a hit with users looking for summer food recipes, here we explore its content strategy on Instagram.

11. These 7 Charts Tell You About The Online Behavior Of Millennials [Mary Meeker Report]: 7 charts from the Mary Meeker Internet Trends Report 2015 that show how millennials are re-imagining internet and content consumption via smartphone.

12. Nivea Men Gets Hilarious Duo To Make A Plea To #BanBodyOdour: For the launch of its New Body Deodoriser, Nivea Men launched a hilarious video where comedians, Suresh Menon and Jose Covaco make a plea to #BanBodyOdour.

13. #Ementicons: Now Mentos Brings Its Branded Emoticons To India: Mentos India has introduced its set of branded emoticons called ‘Ementicons’ that would help the mint brand to be a part of our daily mobile phone conversations.