13 Lighthouse Insights Stories You Don’t Want To Miss

Best of the week from Lighthouse Insights which has #PaytmKaro, #KuchPalOffline, LinkedIn Elevate, Tumblr's New Ad 'Sponsored Day', Foursquare's Pinpoint,

Frooti Life

1. The Only Thing Missing In Frooti’s Rebranding Exercise Is A Good Story: A look at the social media activities by Frooti for its rebranding exercise to give consumers a taste of the new Frooti Life. Read more here.

2. With No Real Stories And A Digital Initiative, Jabong’s “Be You” Fails To Connect With Youth: Jabong extends Be You campaign to reach out to youth by celebrating individualism and breaking through societal norms. However with no real stories and digital campaign, it fails to connect with youth. Read more here.

3. McDonald’s India Asking Youth To Ditch Their Smartphones Is A Tough Ask: #KuchPalOffline campaign by McDonald’s India is urging youth to put down their smartphones for a while and enjoy offline moments while having McDonald’s Sharing Pack. Read more here.

4. Paytm’s 50 Crore Brand Campaign #PaytmKaro Hardly Has A Digital Leg: Paytm’s new brand campaign #Paytmkaro - is with an objective that mobile money transfer via Paytm is the most convenient solution to everyday situations. Read more here.

5. Maaza Could Squeeze In Some Creative Juice In Its Latest Ad Campaign: Maaza has launched its latest ‘Har Mausam Aam’ ad with new brand ambassadors in typical Bollywood style TVC, but the social media buzz lacks imagination. Read more here.

6. Cardekho’s “Mr I Know” Scores On TV But Flops On Social Media: Online portal for cars, Cardekho has launched Mr I Know campaign during IPL 8. The TVCs speak about the portal but the digital execution is disappointing. Read more here.

7. 7UP Nimbooz Masala Engages Fans With A Chatpataka Twist: A look at the digital marketing aspect of PepsiCo’s 7UP Nimbooz Masala Soda, launched nationally this summer. Read more here.


8. 8 Global Digital Marketing Campaigns That You Should Read About: Read more here.

9. 29 Must-Know Terms For Every Social Media Analyst: Read more here.

10. How Snapchat Is Tweaking Its Ad Format – Brand Stories On Hold, Focus On Live Event Feeds: Snapchat is tweaking its ad offerings to brands. For time being it has stopped Brand Stories but is focusing on Live Event Feeds. Read more here.

11. What Marketers Need To Know About Tumblr’s New Ad ‘Sponsored Day’: Tumblr launches new 24 hour period ad placed on the dashboard Sponsored Day ad in association with Nike’s women’s initiative #betterforit. Read more here.

12. What Marketers Should Know About Foursquare’s Pinpoint - New Location Ad Targeting Product: Foursquare launches Pinpoint - a new ad offering aimed at assisting marketers in targeting users based on where they have been, using location data. Read more here.

13. How Companies Can Empower Their Employees To Be Social Professionals With LinkedIn Elevate: To empower employees to be social professionals LinkedIn has launched Elevate - app that curates content and push it to employees to share on social networks. Read more here.