12 Global Digital Marketing Campaigns That You Should Read This Week

Weeks best digital marketing campaigns from the world which include Fox using new Instagram ads, brands using facial recognition tech, Wieden + Kennedy campaign

Heineken US

1. Pot Noodle You Can make It: Unilever is promoting Pot Noodle as the choice for ambitious young people with “Pot Noodle You Can Make It”, a commercial in which a young man prepares for an appearance in the boxing ring. The young man, played by Michael Moran, trains in the gym and then flies out to Las Vegas for his shot at fame, to be seen on television by his supportive family. But not all is it seems. The commercial is being backed by online, social media and PR executions with the tagline, #YouCanMakeIt.

2. Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race: Mean Joe” Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers’ former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke. Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.

3. How 5 brands have used facial recognition technology: In the 1956 sci-fi novella “Minority Report,” Philip K. Dick predicted technology advances that are now commonplace, such as personalized advertising and facial recognition software; foreshadowing the future of marketing and branding.

4. MTV Tagline Here: MTV ran “Tagline Here”, a cheeky surreal MTV brand (anti) anthem commercial during the 2015 MTV Video Music Awards. The video is a montage of clips from 35 different films from across the world. “MTV – now on your television, on your phone, on your computer, even on the chip in your brain.

5. Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base: If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is. The Dutch brewing giant’s US division is running a media campaign on Facebook and Twitter in hopes of reaching new audiences in Los Angeles, San Francisco, Chicago and Houston. The ads will invite consumers to have a Heineken, Heineken Light or Dos Equis on the company’s tab.

6. How Discovery’s New Form digital studio uses data to inform digital series: In a Web video environment dominated by cheap formats like vlogs, prank videos and other unscripted content, making high-end video that can compete is easier said than done. New Form Digital, a production studio from Discovery Communications and Hollywood producers Ron Howard and Brian Grazer, is tackling the problem with a data-driven approach to creating hits.

7. DDB uses minute-long videos to train millennial employees: A couple of months ago, DDB began testing a new method. Working with online learning startup Grovo, the agency offered access to 6,000 “micro-learning” videos — each under a minute. They covered personal topics like stress management as well as management skills. A few are training videos sent to new employees. Last week, the agency pushed out a new talent assessment process that was explained via minute-long video.

8. CraveOnline plays up video as it offers broader male lifestyle content: CraveOnline is in the midst of a makeover. What was once primarily known as an entertainment site now wants to be a trendy destination for a broad spectrum of young men seeking lifestyle content. Its new focus: music, culture, art, design and style — and more original video.

9. Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics: It isn’t only that younger consumers prefer shopping online. It is also that millennials—with an estimated spending power of $2.45 trillion, per You Brand—are graduating from fast fashion. At the same time, they are drawn to the superior service and deals that are defining elements of the Web-based stores.

10. Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon: Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo, America’s leading wireless provider debuted “Better Matters,” the first full campaign from the agency.

 11. Toyota’s New Campaign Focused on Fans’ Passion Will Debut During NFL Season Opener: Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a new spot called “Anthem” from Saatchi & Saatchi, Los Angeles that will debut during the NFL’s 2015 season-opening game Thursday night.

12. How Fox is using new Instagram ads for its Fall TV lineup: Fox is going to Instagram to spread the word about its fall shows using a new kind of ad called Marquee. The network launched the campaign yesterday to promote its latest television programs, “Scream Queens,” “Grandfathered,” “Grinder” and “Minority Report.”