13 Global Digital Marketing Campaigns That You Should Read This Week

Global digital campaigns - Target and Lancome Produce Snapchat’s first ecommerce ads, Knorr Love at first taste, Nike Revolution in motion, and more

1. NBC Sports to leverage Periscope’s GoPro integration for Kentucky Derby coverage: For the first time this year, NBC will be strategically placing GoPro cameras around Churchill Downs, and fans will be able to stream the unique feeds via the @NBCSN Twitter and Periscope accounts.

2. Target and Lancome Produce Snapchat’s First Ecommerce Ads: After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan’s Discover channel—the hub of the app where media brands publish daily stories.

3. Braille Bricks: Braille Bricks is an experimental literacy tool and inclusion project, being used by the Dorina Nowill Foundation for the Blind, designed by creatives at Brazil advertising agency Lew’Lara\TBWA. The initiative was made into a mini documentary showing children’s real reactions and invites the public to use the hashtag #BrailleBricksForAll.

4. Paramount Channel Actors: Paramount Channel Latin America is running “Actors” (Actors), a campaign celebrating the dramatic skills associated with both everyday life and the worlds created in Hollywood studios. The campaign reminds us that we live in a world full of actors. Men who pretend to know about wine, football players who simulates fouls, or women who fake orgasms.

5. Nike Revolution in Motion: Nike is running “Revolution in Motion”, a commercial celebrating the vigorous training regimen of notable athletes across the sporting spectrum, with a focus on the Nike Free shoe. The film features twelve athletes from the Nike roster.

6. Samsung Bedtime Virtual Reality Stories: Samsung Electronics is road testing Samsung Bedtime Virtual Reality Stories, a virtual reality story environment where parents and children can see and interact with each other for an immersive, shared experience. This prototype technology developed by Samsung is being tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story.

7. Nestlé Reintroduces Dreyer’s Ice Cream to the World With Campaign Featuring Real-Life Families: Dreyer’s has long been a steady presence in your neighborhood supermarket’s ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of sweets to the public at large with a very simple message: Togetherness.

8. Knorr Love at First Taste: Knorr, the US-German food brand, is attracting viral attention with“Love At First Taste”, a filmed experiment in which strangers matched only by flavour meet for a surprisingly intimate first date. To make the dates even more intense, when the contestants meet for dinner they are told that they can only eat by feeding each other. The resulting interactions were filmed by director Tatia Pilieva and cinematographer Andre Lascaris, the team behind Wren’s viral sensation ‘First Kiss’ and Showtime promo “Undress Me“.

9. Netflix’s Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood:Netflix’s latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards’ Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.

10. Air France Cinema To Go: Air France has prepared little gift for their cinema loving travellers, by introducing “Cinéma à importer” (Cinema to Go). Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the Cannes Film Festival selection, after their flight on tablet, smartphone or PC with a gift code offered by the company.

11. Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo: The Yum! Brands franchise joins Starbucks, Hollister and Wendy’s as yet another company finding creative ways to draw in a younger crowd on the social app, which gets as many as 10 billion video views a day.

12. Radiohead Burn The Witch: Radiohead has released the music video for their newly released track, “Burn the Witch”. The Radiohead Burn The Witch music video uses stop motion to tell a story influenced by the style of British children TV Trumptonshire trilogy Camberwick Green, Trumpton and Chigley and the plot of the 1973 horror film The Wicker Man.

13. Finger lickin’ what? KFC is selling chicken-flavored nail polish: KFC is finally using its “finger lickin’ good” slogan in a literal way. The brand’s Hong Kong restaurants teamed with agency Ogilvy & Mather to create an edible nail polish that tastes like KFC’s fried chicken batters. They come in Original and Hot and Spicy.