13 Best Digital Marketing Reads From Lighthouse Insights

Best digital marketing stories from Lighthouse Insights which has Digital Agency Chimp&z; Inc interview, Zomato’s New TVC, Cole Alia Bhatt, India's 1st app on Instagram


1. [Video] How These Two Young Brothers Are Growing Their Digital Agency Chimp&z Inc: Lavinn and Angad co-founders at Chimp&z Inc, digital agency talk about the agency growth, brothers being co-founders and the interesting digital campaigns of 2015.

2. Vista Rooms Creates India’s 1st App on Instagram, Old Idea In Fresh Avatar: Vista Rooms, branded hotel chain providing low-cost luxury stays across India has created its own app on Instagram by applying a cool twist to Instagram’s tagging feature.

3. Coke’s Magical Taste Comes To The Rescue Of New Bride Alia Bhatt: Coca Cola in its latest campaign with Alia Bhatt aims to celebrate light, spontaneous and uninhibited moments with friends and family.

4. Jack Dorsey Goes Old School To Solve Twitter’s Ongoing User Growth Problem: Twitter has decided to launch a TV campaign for Moments to attract the young and showcase the simplicity of the feature, while boosting user numbers.

5. Cadbury Dairy Milk Adds A Saas-Bahu Angle To Its Friendship-Themed Communication: Cadbury Dairy Milk adds a creative twist to ‘badthi dosthi’, new ad features the budding friendship between a middle-class saas and bahu.

6. Inside The Young Digital Agency Chimp&z Inc: Angad Manchanda, co-founder of digital agency Chimp&z Inc walks through the agency life, work culture, hiring and employee relationship.

7. Pepperfry Goes From ‘Why Wait For Diwali’’ To ‘Iss Diwali Kuch Badal Ke Dekhiye’: Pepperfry says ‘Iss Diwali Kuch Badal Ke Dekhiye’ in its Diwali campaign during which the furniture etailer is offering upto 51% discount on Mega Diwali Sale.

8. How Legrand & LIQVD Asia Brought Bengalis Closer To Durga Puja With #ComeHometoPujo: To connect with Bengali fans this Durga Puja, Legrand & LIQVD Asia created #ComeHometoPujo, a user generated digital campaign curating pictures of the puja on Twitter and Instagram.

9. What Indian Online Publishers Think About Ad Blocking: Ad blocking is a global problem but yet to hit India. We speak to leading Indian online publishers to understand what they think about ad blocking.

10. Can Chamki Do What Gondappa Did For Lifebuoy’s #HelpAChildReach5: Lifebuoy’s ‘Help a child reach 5’ has rolled out a real life experiment with to-be mother Sangrahi, where her imagined daughter Chamki convinces her of the importance of handwashing.

11. How A User Tweet Became The Inspiration For Zomato’s New TVC: To promote its food ordering app, Zomato launched its first TVC that shows how the app saves a lunch date between father and daughter as the food is over cooked.

12. 9 Global Digital Marketing Campaigns That You Should Read This Week. Read more here.

13. 14 Major Updates From Facebook, Twitter & LinkedIn. Read more here.