14 Major Updates From Pinterest, Facebook, YouTube, Instagram, & Snapchat

Social network updates: Four publishers using WhatsApp, Periscope adding features, Instagram new logo, Youtube NFL deal and more


1. Pinterest to become an affiliate’s best friend again: Pinterest today reports that affiliate links are back in play. The new decision is based on improved spam tracking technology that can help ensure that the affiliate experience does not detract from a solid engagement experience.

2. NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel: In a joint news announcement released today, the NFL and YouTube have agreed to renew their partnership. As part of the new deal, the NFL will be bringing more footage to its YouTube channel — adding three “memorable games” from each of its 32 teams, as well as highlights from games in progress.

3. Facebook Reactions make up 16 percent of total publisher likes: It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions (928,000). Of those, the angry reaction was the second-most often used, 221,000 times, more than double that of the next closest publisher (the millennial-minded NowThis).

4. Google Analytics replaces Search Engine Optimization report with Search Console report: Google Analytics has updated their integration with the Google Search Console Search Analytics report. Soon your “Search Engine Optimization” report under the Acquisitions tab will be replaced with a “Search Console” report. The data is being pulled from the Google Search Console and now shows you both Google Analytics and Google Search Console metrics in parallel.

5. Facebook Brings Retargeting To Instagram Via Dynamic Ads: Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network.

6. Periscope is adding search options, drone broadcasts & making it easier to save live videos: After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon be launching new search capabilities, drone broadcasts (with iPhones), and more control over saved videos.

7. How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement: Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake Shelton, Adam Levine, Christina Aguilera and Pharrell Williams—and competing singers will tweet six-second videos of their interactions with animated objects.

8. Pinterest’s browser button is now asking some users to ‘Save,’ not ‘Pin it’: Pinterest, that Web and mobile app for saving and sharing Pins of images, videos, articles, and other content, has made a small but telling change to one part of its button for browsers like Chrome, Firefox, and Safari on desktop. The button has historically had the words “Pin it” in the top left corner of images that people can save to their boards, but in recent weeks that term has been replaced by the more generic “Save” for some users.

9. Facebook says it doesn’t permit censorship in Trending Topics: Facebook has responded to allegations in a Gizmodo report that its contract news curators actively censored stories from conservative publications when selecting which items appear in its Trending Topics section.

10. Former Facebook Workers: We Routinely Suppressed Conservative News: Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news section, according to a former journalist who worked on the project.

11. How four publishers are using WhatsApp: Publishers are still trying to crack their WhatsApp strategy. While it’s tempting to be among the first on the messaging platform and gain access huge audiences, it turns out working with WhatsApp is still labor-intensive and clunky.

12. Snapchat wants a $40 CPM for new video ads: Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders. The  app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive).

13. YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature: YouTube’s director of product management, Shimrit Ben-Yair, told Wired the new feature is designed to get more people sharing videos. And the video giant likely wants to keep all the sharing within its own app, as Facebook and Snapchat are catching up to its scale.

14. Instagram strips down its logo, apps because they weren’t simple enough already: Instagram has redesigned its iconic logo. It’s a lot more colorful and pared-down. It also has redesigned its mobile apps. They’re a lot less colorful and pared-down.