12 Global Digital Marketing Campaigns That You Should Read This Week

12 Global Digital Marketing Campaigns That You Should Read This Week which include The Atlantic's video strategy, Lad Bible's fans, Wimbledon acing social media

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1. Beauty blogger turns tables on internet trolls with ‘You look disgusting’ video: Beauty blogger Em Ford has fought back against online trolls and internet bullies by publishing a hard hitting YouTube video. ‘You look Disgusting’ saw Ford spend three months posting make-up free selfies on social media before recording over 100,000 responses, from the good, the bad to the ugly, which she then edited for use in the clip.

2. Nike Takes the Women’s World Cup with #NoMaybes: Nike’s #NoMaybes campaign, which ran from June 6 to July 5, consisted of a video called “American Woman,” featuring individual shots of players like Abby Wambach. The campaign made Nike’s content 121 percent more associated with the Women’s World Cup than the tournament sponsor, Adidas, on social media and across 600,000 online sites (including both desktop and mobile), according to Amobee Brand Intelligence.

3. A new Instagram challenge has thousands of teens posting dramatic videos of themselves ‘looking ugly’: The latest social media challenge has teens smearing their faces with makeup in the name of body-positivity – but the videos are actually just insulting. The hashtag #DontJudgeChallengewas trending on Instagram earlier Monday where there are over 85,000 thousand posts using the hashtag.

4. How Wimbledon is acing social media in 2015: This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

5. Time’s New Web Series Follows Twin Brothers Who Embark on a Year in Space: The 10-episode series will follow Scott, his twin brother and fellow astronaut Mark and his family as he spends a year in space at the International Space Station; Mark will be on the ground while Scott will be in space. The mission began March 27. Time released the first two episodes this morning and will roll out the remaining eight over the span of the mission.

6. Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name: The new billboard continues to build off Coke’s name-obsessed “Share a Coke” campaignby showing fun facts about the names of people who tweet to the sign. At the heart of the display is a microsite that Coke and Google created together to pull in facts about the 1,000 names the soda company has printed on its cans and bottles this summer.

7. Girls Are Unstoppable in Next Phase of Always ‘Like a Girl’ Campaign: The new Leo Burnett ad, “Unstoppable,” is directed, like its predecessor, by documentarian Lauren Greenfield. And it features a diverse group of girls and young women talking about the limitations they’ve experienced as a result of social norms.

8. Channel 4 gives Twitter fans control of its ad break for the first time: Viewers will be able to use Twitter to control what they see during an entire ad break on Channel 4 for the first time. The broadcaster billed the stunt as a “world first” that will let fans switch between three performances of British electro-pop band Years & Years.

9. If You See a Digital Ad for This Movie, You Can Probably Thank Your Bank: To promote the upcoming dramaSouthpaw, The Weinstein Company is running a data-heavy campaignthat pinpoints folks who go to movies at least once a month.

10. You Need to Speak Emoji to Understand This Anti-Drug Campaign: Known for its iconic “Your Brain on Drugs” campaign, the Partnership for Drug-Free Kids, formerly the Partnership for a Drug-Free America, this week released its #WeGotYou campaign. It’s the Partnership’s first campaign for Above the Influence since it inherited the initiative from the Office of National Drug Control Policy in March 2014.

11. How Lad Bible’s fans fuel its Facebook video boom: 65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged community. It’s community management as a video strategy, and it could raise some interesting questions if and when Facebook opens monetization to all publishers.

12. Throwing spaghetti at the wall: The Atlantic’s video strategy: The Atlantic, like other print publishers, is trying to figure out how to convert its brand to video. Over the past two years, the 158-year-old magazine has pushed out a wide variety of video content, including documentary shorts, explainers and even animation. While the strategy isn’t set in stone, it’s attracting viewers. The Atlantic averages 520,000 streams a month on its own site, and 334,000 views on YouTube, leaving plenty of room for growth.