12 global digital marketing campaigns that you should read this week

Global campaigns of last week - The BBC approach to Olympics coverage, Gillette Perfect Isn’t Pretty, NikeID meets Pokemon, and more

Toyota’s Olympics Campaign Evokes ‘Hands Across America’: In a new ad debuting during NBC’s coverage of Friday night’s opening ceremony, the automaker comes about as close as it can to portraying what looks like an Olympic ceremony without breaking the rules.

Live streaming and 360-degree video: The BBC approach to Olympics coverage: The Olympic Games kick off today, and the BBC will be there live, online and in 360 degrees.

Samsung School of Rio with Jack Whitehall: Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category and Official Team GB Partner, is running School of Rio Olympic and Paralympic Games campaign in the UK. The Samsung School of Rio campaign is designed to enhance the nation’s knowledge and enjoyment of Olympic and Paralympic events, with help from comedian Jack Whitehall.

With One Brilliant Pokemon Video, This Swiss City Instantly Became a Viral Superstar: Basel is Switzerland’s third-largest city, and home to the famous Art Basel festival. Its tourism agency, Basel Tourismus, went all in on the Pokemon Go craze by filming a video with four life-sized Pikachus on a rampage through the city.

The ‘World’s Biggest Asshole’ Teaches You About Organ Donation in This New Campaign: According to a new campaign for Donate Life from The Martin Agency that person, that enormous asshole, is Coleman F. Sweeney. In life, Mr. Sweeney, played by actor Thomas Jane, exhibits all of the worst characteristics of a person. After he dies, one action amidst a lifetime of being a jerk turns him into a hero. But how?

Inside Diesel Black Gold’s fall campaign, in 5 Instagrams: Andreas Melbostad took over as head designer for the Diesel Black Gold’s men’s and women’s collections in 2012, tasked for the past eight seasons with continuing to define Diesel Black Gold’s identity as a contemporary brand, separate from its founding company. In the latest ad campaign for the fall/winter collection, he brings the brand’s signature utilitarian aesthetic to the forefront with models Mica Arganaraz and Louis Johnson as the stars.

Gillette Perfect Isn’t Pretty with Sia: Gillette’s “Perfect Isn’t Pretty” commercial provides a glimpse into training for the 2016 Rio Olympics for Brazilian footballer Neymar Jr., Chinese swimmer Ning Zetao, American decathlete Ashton Eaton, and English cyclist Andy Tennant. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is “Unstoppable” the hit written by Sia, with rapper Pusha T, Brazil marching band Banda Olodum.

NSPCC Pantosaurus Dino Talks Pants: Pantosaurus, the latest instalment of the NSPCC’s ‘Pants’ campaign, is a two-minute short designed to encourage parents to talk to their children about sexual abuse. Created by Aardman, the film enlists the help of animated dinosaurs to explain to children how to stay safe from abuse. Aimed at four to eight-year-olds, Adelphoi Music wrote lyrics and music for Pantosaurus, who delivers his message through song. The NSPCC Pantosaurus campaign, hosted online at nspcc.org.uk, includes conversation resources for parents, children, foster carers and teachers.

Visa Carpool to Rio Olympics: Visa’s sponsorship of the 2016 Olympic and Paralympic Games in Rio is being promoted with “Carpool to Rio”, a global campaign running across all media channels from digital to broadcast. The Visa Carpool to Rio campaign’s centrepiece film follows 20 Visa-sponsored Olympic and Paralympic athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards.

NikeID meets Pokemon characters for ‘PokeID’: You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.

Lowe’s New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills: The initiative, called Made in a Minute, launches today on the brand’s Facebook page and will run through August. The company is buying Facebook ads to push the effort, targeting people based on shown interest in home improvement or DIY projects. Lowe’s worked with its agency, BBDO, and Facebook to put together the project, which will entail two videos that act like GIFs.

Mercedes-Benz uses influencers to reach millennials: One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz.